Director of Growth

Summary

Join Second Dinner, an award-winning game development studio, as their Director of Growth! In this role, you will build and lead a small internal growth team, manage multimillion-dollar user acquisition budgets, and collaborate with external partners. You'll develop and implement comprehensive growth marketing strategies, define key metrics, and analyze data to optimize campaigns. This position requires hands-on experience managing paid media campaigns and strong analytical skills. Second Dinner offers a competitive salary, equity, comprehensive benefits, and potential performance bonuses. The company values diversity and inclusion and is a remote-first organization.

Requirements

• 3+ years of hands-on experience managing and analyzing paid media campaigns
• Familiarity with the Major Networks and Buying Methodologies (Be able to explain and go into detail on MAI, AEO, VO, tROAS, AAA, ROAS, pLTV, etc.)
• Strong analytical skills and proficiency in excel and other data analysis tools
• Proven track record of managing and optimizing global user acquisition campaigns with annual budgets exceeding $1M
• Passion for MARVEL SNAP or a strong understanding of its players

Responsibilities

• Plan and hands-on execute user acquisition campaigns on major networks like Google Ads, Meta, TikTok, Snapchat, and other DSPs or Networks for Marvel Snap
• Develop and implement a comprehensive growth marketing strategy to drive user acquisition and bring back lapsed users
• Define metrics and objectives that effectively measure the success of your strategies
• Analyze Data and use insights to refine, optimize, and test ROI-maximizing campaigns
• Collaborate with cross-function teams, including development, product, engineering, marketing creative, and analytics, to align on goals and metrics
• Scout and onboard new channels, staying ahead of competitors
• Plan and Execute A/B tests, exploring every creative corner for maximum engagement and ROI
• Be the glue between teams and external UA partners, ensuring our growth strategy is industry-leading
• Serve as an internal growth thought leader, crafting hypotheses and strategies for future game launches

Preferred Qualifications

• 5+ years of experience in mobile app marketing, user acquisition, performance marketing, or live-service games
• A balance of data-informed decision-making and creative problem-solving
• A history of scaling marketing efforts for a startup or fast-growing company
• Appreciation for anthropomorphic dumplings (this will make sense later, we promise)

Benefits

• Medical, Dental, and Vision insurance plans with Second Dinner paying 100% of premiums for employees and 75% for dependents for many plans
• 401(k) contribution with no waiting period
• 16 weeks paid parental leave with no waiting period
• Home office improvement bonus
• Paid Vacation & Sick time
• Up to 10 BetterHelp sessions covered each benefits plan year
• Company Winter Holiday shutdown (Dec 25-Jan 1)
• Company Summer Holiday shutdown (week of July 4)
• Company Events - In-person Summer all-hands gathering, in-person holiday party, and virtual events throughout the year