Director of Growth Marketing

Summary

Join 3E, a mission-driven company dedicated to creating a safer, more sustainable world, as their Director of Growth Marketing. This senior-level role involves developing and implementing data-driven marketing strategies to drive customer acquisition, revenue growth, and business expansion. You will lead a team of marketing professionals, collaborate with sales, product, and customer success teams, and oversee various marketing efforts, including campaign strategy, content creation, events, and social media. The ideal candidate possesses 10+ years of B2B marketing experience with 5+ years of leadership, a strong understanding of marketing principles, and proven success in driving growth. Location flexibility is offered, with a preference for candidates in the Bethesda, Maryland area or remote within the Eastern time zone. This role offers a competitive salary and a comprehensive benefits package.

Requirements

• 10+ years of experience in B2B marketing with 5+ years of leadership experience and accountability for end-to-end marketing campaign and/or product marketing strategy — ideally in B2B SaaS, information services, or regulatory/sustainability tech
• Broad Marketing Expertise: Should have a strong working knowledge of best practices and principles of Marketing Strategy, Product Marketing, Digital Marketing, Content Marketing, B2B Sales Process, ABM, and Marketing Measurement
• Proven Track Record: of delivering growth from both new customer acquisition and expanding value with current customers
• Analytical Skills: Strong analytical ability to interpret data, identify trends and optimize campaigns and GTM motions
• Strong Leadership/Influence Skills: Exceptional collaborator with the ability to lead and motivate cross-functional teams. Must be skilled at aligning stakeholders around a shared vision while driving accountability
• Skill in Establishing Scalable Processes: Strong ability to build processes that can help drive scale and efficiency
• Passion for Driving Change and Positive Culture: Creative problem solver and change leader adept at driving a positive and productive team culture

Responsibilities

• Developing and Implementing Growth Strategies: Creating and executing comprehensive marketing plans to attract new customers and increase revenue
• Managing Marketing Execution: Leading, mentoring, and supporting a team of marketing professionals to execute end-to-end marketing strategies and campaigns that help achieve departmental goals
• Cross-Functional Collaboration: Working closely with sales, product, and customer success teams to align marketing efforts with overall business objectives
• Digital Marketing Expertise: Partnering with marketing operations to optimize various digital marketing channels, including SEO, SEM, email marketing, and social media
• Data Analysis and Reporting: Monitoring and analyzing key performance indicators (KPIs) and conversion rates to identify areas for improvement and optimize campaigns
• Managing the marketing content and promotional investments Monitor investment performance to maximize return on investment (ROI)
• Driving Marketing Best Practices and Innovation: Keeping up-to-date with the latest industry trends and best practices in growth marketing. Ideating and implementing the application of AI to help scale and accelerate marketing execution

Preferred Qualifications

Experience or interest in EHS, compliance, or sustainability domains is highly valued

Benefits

• Health, dental, and vision insurance
• Life insurance and disability coverage
• Generous PTO accrual and paid parental leave
• 401(k) plan with company matching
• Employee assistance program
• Voluntary supplemental benefits (Accident, Hospital Indemnity, Critical Illness)