Director, Growth Marketing

Summary

Join Sittercity as a strategic and data-driven Director of Performance Marketing to lead paid media efforts and drive growth. This role will focus on managing strategy & execution of paid media campaigns across multiple channels, optimizing ad performance, and aligning our performance marketing strategy with revenue goals.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA or relevant certifications (Google Ads, Facebook Blueprint) are a plus
• 7-10 years of experience in performance marketing, with a proven track record of managing and scaling paid media campaigns
• Hands on experience with Google Ads, Meta and paid social with a focus on DTC e-commerce
• Experience managing lifecycle programs
• Deep familiarity with digital marketing and customer acquisition metrics and attribution including LTV, CAC/CPA, CPC, CPM, and ROAS optimizing for improving profitability
• Strong analytical skills with the ability to interpret complex data and turn insights into strategies
• Experience managing multi-channel ad budgets and optimizing for KPIs such as ROAS, CPA, CTR, and CVR
• Knowledge of digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and data visualization tools (Tableau, Looker, etc.)
• A collaborative, results-oriented mindset, able to work effectively with cross-functional teams
• Exceptional, people first leader, able to coach teams to be their best
• Familiarity with the childcare or family services industry is a plus but not required
• Expert user of spreadsheets, Google analytics, Segment, and looker tools to drive insights and ultimately results

Responsibilities

• Partner with key stakeholders to develop omni channel campaign strategies that drive results
• Develop and execute paid media strategies across channels, including Google Ads, Facebook, Instagram, video, podcast, and other relevant platforms to drive qualified traffic and user acquisition
• Develop life cycle strategies and executions that ensure top performance of paid channels
• Manage the paid media budget, how it is allocated across tactics, and the forecasted results, continuously optimizing for maximum ROI and cost per acquisition (CPA)
• Collaborate with the creative team to develop and test new ad creatives, ensuring alignment with brand voice and audience needs
• Set up and optimize campaigns, including ad copy, keywords, bidding strategies, and targeting criteria for effective reach and engagement
• Develop a robust experimentation process and implement A/B tests across ads and landing pages to maximize conversion rates and increase campaign efficiency
• Work closely with the analytics team to define our attribution model for best impact and measure, report, and analyze performance metrics, turning data insights into actionable strategies
• Stay up-to-date with industry trends, testing new ad platforms and tools to ensure we remain competitive and on the cutting edge of paid media
• Monitor competitors and industry benchmarks, adjusting our approach to maintain and grow market share
• Partner closely with Product and Engineering teams to build holistic user experiences and solutions that drive organic growth through all stages of the user journey
• Partner with creative and brand marketing team members to develop strong messaging and storytelling for branded direct response ads; Provide a constant feedback loop on creative performance to inform new ideas to iterate messaging
• Recruit and lead a team of skilled performance marketers to drive marketing strategy, campaign ideation, execution, and analysis, continually raising the bar on technical and analytical skills