Director of GTM Enablement

Summary

Join CoLab as the Director of GTM Enablement and empower sales, business development, and customer success teams to achieve peak performance. You will build and own onboarding programs for new sales hires, focusing on faster ramp-up times and increased confidence. Design and deliver impactful enablement initiatives across the entire sales funnel, from pipeline generation to account expansion. Collaborate with various teams, including marketing, customer success, and revenue operations, to create high-quality training materials and tools. Leverage data analysis to identify performance gaps and measure the effectiveness of enablement programs. This hands-on role offers autonomy and the opportunity to significantly improve team performance.

Requirements

• 3–5+ years in a sales or sales enablement role, ideally at a B2B SaaS company
• Experience designing and delivering enablement programs that led to measurable performance improvements
• Strong understanding of sales processes and methodologies; familiarity with full-funnel metrics
• Comfortable building programs from scratch, not just maintaining existing ones
• Excellent communication and facilitation skills
• Technical acumen and the ability to collaborate with product experts

Responsibilities

• Build and own onboarding programs for new sales hires to reduce time to ramp
• Identify performance gaps using data, rep feedback, and stakeholder input
• Design and deliver enablement initiatives across the sales funnel (e.g., pipeline generation, stage conversion, expansion)
• Create high-quality training content, playbooks, and enablement tools in collaboration with SMEs
• Partner with marketing to roll out new messaging to the GTM team—ensuring reps understand, adopt, and apply updated positioning in response to product changes, new customer insights, or evolving market dynamics
• Partner with sales managers to reinforce learning and track rep progress
• Continuously measure the impact of enablement programs on rep performance and business outcomes

Benefits

• Extended health
• Unlimited paid vacation
• RRSP matching (Canada)
• This role is remote-friendly across Canada and the US, with quarterly in-person time if not based near our HQ in St. John’s, NL