Director Of Lifecycle

Summary

Join Who Gives A Crap, a purpose-driven company making eco-friendly products and donating 50% of profits to provide clean water and sanitation globally. We seek a Director of Lifecycle Marketing to lead and grow our lifecycle marketing capabilities. This strategic role involves overseeing the entire customer journey, from acquisition to advocacy, designing and implementing marketing strategies to boost engagement and customer lifetime value. You will collaborate with cross-functional teams, focusing on measurable results and working primarily with US team members during dedicated collaboration hours. The ideal candidate is a seasoned Marketing Director with extensive experience in lifecycle marketing, digital product development, and data-driven decision-making. Who Gives A Crap offers competitive salaries, healthcare support, generous paid leave, learning and development opportunities, and a commitment to making a positive global impact.

Requirements

• Be a seasoned Marketing Director ready to take on a new challenge
• Have a wealth of experience across the entire customer journey
• Thrive on building expertise and creating new ways of working in fast-paced, ever-changing environments
• Know how important it is to collaborate effectively across functions
• Be a pro at driving results through seamless teamwork
• Have worked closely with digital product teams, building things from the ground up
• Have a deep understanding of lifecycle marketing, from first touch to long-term loyalty
• Be familiar with marketing analytics, using data to inform decisions
• Be able to align stakeholders and build something entirely new
• Be flexible and ready to work early hours for collaboration with US team members

Responsibilities

• Build and grow lifecycle marketing capabilities
• Oversee and drive the entire customer journey—from acquisition to retention and advocacy
• Design, implement, and optimize marketing strategies that boost customer engagement, reduce churn, and increase customer lifetime value
• Create experiences that keep customers coming back and turning them into loyal advocates
• Work closely with teams across the business—including product, data analytics, and sales—to build strong relationships and ensure that marketing efforts are aligned with broader business objectives
• Be a key driver in delivering measurable results that propel our business forward
• Develop a loyalty program that rewards customers and builds long-lasting relationships
• Launch lead generation initiatives to grow the customer base and drive engagement
• Re-launch and refine the referral platform
• Refine how global teams work together
• Manage email marketing to ensure it remains a strong part of the outreach strategy

Benefits

• Competitive, market-informed salaries
• Meaningful support towards healthcare for our team around the world
• Generous paid leave
• Tailored learning and development opportunities
• Free toilet paper