Manager Lifecycle Marketing

Summary

Join The Black Tux as a Manager of Lifecycle Marketing and own the customer messaging strategy across email and SMS channels. You will be responsible for building lasting relationships with customers, from their first rental to their journey into everyday menswear. This role offers significant autonomy in developing and executing lifecycle marketing strategies that drive revenue while maintaining the brand's sophistication and quality. You will build and optimize email journeys, launch an SMS marketing program, design a loyalty/referral rewards program, develop a testing and optimization program, and own reporting and analysis of email and SMS performance. You will also collaborate with other teams to ensure a consistent customer experience and messaging.

Requirements

• 5-8 years of experience in email marketing, CRM, or lifecycle marketing
• Strong experience with ESP platforms, preferably Klaviyo
• Deep understanding of email marketing best practices, including privacy regulations, authentication protocols (SPF, DKIM, DMARC), and deliverability optimization
• Proven track record of maintaining high deliverability rates and engagement metrics
• Proven track record of developing and executing successful lifecycle marketing programs
• Experience with web analytics tools (Google Analytics, Amplitude, or similar)
• Proficiency with BI tools (Tableau or similar)
• Strong analytical and problem-solving skills
• Excellent project management and cross-functional collaboration abilities
• Experience with email development and HTML/CSS

Responsibilities

• Own and develop a comprehensive lifecycle marketing strategy across email and SMS channels, working closely with our Brand Director to achieve overall brand and business objectives
• Build and optimize thoughtful email journeys throughout the customer lifecycle, with a particular focus on both new customer conversion and engaging our customers beyond their initial purchase
• Lead the development and launch of our SMS marketing program from the ground up, including strategy, implementation, and optimization
• Work with the marketing team to design and launch a new loyalty/referral rewards program, ultimately becoming the primary owner of the program
• Develop and maintain a robust testing and optimization program across all lifecycle marketing initiatives
• Own reporting and analysis of all email and SMS program performance, with focus on wedding lead conversion and revenue contribution
• Collaborate closely with Creative, Performance Marketing, Customer Service, and Retail teams to ensure consistent customer experience and messaging

Preferred Qualifications

• Experience launching and managing SMS marketing programs
• Background in fashion, retail, or e-commerce
• Experience with loyalty or referral program development
• Experience integrating various marketing automation tools
• Background in wedding or formal wear industry

Benefits

• This role is fully remote
• A remote location is defined as residing within the continental US
• The expectation is you would regularly work from home rather than in a showroom or warehouse
• To accommodate all time zones, we have established core business hours, 10am - 2pm, for meetings and team cross-collaboration
• The Black Tux does not cover the cost of relocating to a remote location
• For team members in the Los Angeles area or traveling to LA for work, we have a small WeWork that can be accessed for in-person collaboration