Director of Marketing

Summary

Join Chowbus, a SaaS company serving over 2,000 restaurant partners, as their Director of Marketing. This strategic role focuses on the Chinese restaurant segment in the U.S., requiring fluency in English and Mandarin. You will lead brand building, PR, content strategy, and partnership development. Success in B2B SaaS marketing and experience with multicultural marketing targeting Chinese business owners is essential. The position offers a competitive salary, bonus, and comprehensive benefits. The role is remote with occasional travel and requires flexibility to work across time zones.

Requirements

• 5+ years of marketing experience, with at least 2 years in a leadership role; prior experience in multicultural marketing or targeting Chinese business owners is required
• Strong understanding of Chinese culture and the U.S. Chinese restaurant ecosystem; Bilingual in English and Mandarin is required
• Proven success in brand building, content marketing, and partnership development, ideally in B2B environments
• Strong writing and editing skills, with the ability to create various content types. Required
• Experience managing budgets and leading small teams
• Highly analytical and creative, with the ability to balance strategic thinking and hands-on execution
• Strategic Thinking: Ability to see the big picture, develop long-term plans, and translate insights into actionable marketing strategies
• Cultural Intelligence: Sensitivity to the cultural values, business practices, and communication styles of Chinese restaurant owners in the U.S
• Communication: Strong written and verbal communication skills in both English and Mandarin, with the ability to influence internal and external stakeholders
• Results-Oriented: Demonstrates a data-driven mindset, with a focus on outcomes, KPIs, and ROI
• Agility: Comfortable operating in a fast-paced, entrepreneurial environment with a willingness to adapt and iterate quickly
• Leadership: A team builder who leads by example, coaches with empathy, and fosters accountability and performance

Responsibilities

• Oversee brand positioning and ensure consistent messaging across all channels that target the Chinese restaurants sector
• Develop and manage brand identity, including visual and verbal communication standards
• Monitor market trends and competitor activities to refine brand strategy
• Develop compelling content strategies across owned, earned, and paid channels (e.g., WeChat, Rednote)
• Oversee PR initiatives, including media relations, speaking opportunities, press releases, and reputation management tailored to Chinese audiences
• Identify and manage strategic partnerships and collaborations
• Plan and execute industry events, trade shows, webinars, and other promotional activities
• Leverage events to generate leads and enhance brand visibility
• Build, lead, and mentor a high-performing marketing team
• Foster a collaborative and innovative team culture
• Manage recruitment, training, and professional development of marketing staff
• Develop and manage the marketing budget, ensuring efficient allocation of resources
• Track and report on marketing spend and ROI
• Make data-driven decisions to optimize marketing investments

Benefits

• The base salary range for this position is $120K- $150K per annual, with a target $50K annualized bonus
• Medical, dental, and vision insurance
• 401(k)
• 100% employer-paid Short-Term Disability (STD)
• 100% employer-paid Life Insurance and option for additional employee-paid Life Insurance
• 100% employer-paid Accidental Death and Dismemberment (AD&D) Insurance and option for additional employee-paid AD&D Insurance
• Company holidays
• Birthday off
• Paid Parental Leave
• Flexible Paid Time Off (PTO)
• Employee Assistance Program (EAP)