Director of Marketing

Summary

Join our team as the Director of Marketing and collaborate with the Chief Operations Officer to develop and execute strategic marketing initiatives. This leadership role requires extensive experience in government sector marketing, particularly with the Department of Defense and Federal agencies. You will create innovative marketing campaigns, manage marketing agencies, build key relationships, and analyze market trends. Success in this position demands strong leadership, communication, and strategic thinking skills, along with proficiency in marketing analytics and relevant technologies. The role involves close collaboration with sales and product development teams to ensure alignment with overall business goals.

Requirements

• Minimum 5 years of marketing experience, including at least 2 years in a leadership role
• Demonstrated success in developing and executing impactful, product-centric marketing strategies
• Extensive experience designing targeted campaigns aimed at the Department of Defense and Federal agencies
• In-depth understanding of government-focused marketing channels, regulatory environments, and industry events
• Exceptional leadership abilities, effective communication, and strong interpersonal skills to inspire teams
• Strategic thinker with the capability to translate visionary ideas into executable tactics
• Proficient in marketing analytics and adept in data-driven decision-making
• Hands-on experience with marketing automation tools, CRM systems, design, and video production
• Willingness to travel occasionally (up to 10%) to fulfill business objectives
• A comprehensive background check, including verification of employment, educational credentials, and criminal record
• Eligibility for obtaining required Department of Defense security clearance
• Professional reference checks to verify reliability, trustworthiness, and professional conduct

Responsibilities

• Formulate and implement robust marketing strategies to amplify brand awareness and customer acquisition
• Design detailed marketing plans closely aligned with the company's strategic vision and market opportunities
• Lead the selection and management of marketing agencies, ensuring effective partnership and accountability in coordination with the COO
• Cultivate and sustain strong relationships with key customers, partners, and stakeholders to maximize collaborative opportunities
• Establish and nurture strategic partnerships with vendors, resellers, and sales channels to enhance brand positioning and market penetration
• Perform in-depth market research and competitor analysis to identify opportunities and inform strategic decision-making
• Stay abreast of industry developments and emerging technologies to maintain competitive advantages
• Collaborate closely with sales and product development teams to ensure marketing strategies align with overall business goals and customer requirements
• Coordinate with the COO to manage marketing budgets effectively and strategically
• Define clear marketing objectives and KPIs, regularly monitoring progress and adjusting strategies to ensure targets are met
• Foster an environment of accountability and results-driven performance within the marketing team
• Create and execute dynamic, multi-channel marketing campaigns, encompassing digital, social media, and traditional platforms
• Leverage data-driven insights to refine campaign strategies and enhance performance outcomes
• Continuously monitor marketing initiatives, analyzing consumer behavior and employing analytics to inform decisions and optimize strategies
• Identify opportunities for improvement and develop targeted solutions to enhance marketing effectiveness
• Drive the implementation of best practices, fostering continuous improvement throughout the marketing organization