Director of Marketing

Summary

Join Pantheon as their Director of Marketing to spearhead the growth of their North America Commercial funnel. This remote position, open to US and select Canadian candidates, demands a strategic and execution-focused approach. You will develop and implement marketing strategies, collaborate with sales and other teams, leverage partner ecosystems, and analyze key performance metrics. The ideal candidate possesses extensive B2B technology marketing experience, a data-driven mindset, and strong cross-functional collaboration skills. Pantheon offers a collaborative environment, competitive compensation, and a comprehensive benefits package.

Requirements

• 5+ years of B2B technology marketing experience
• Knowledge of the broader web market landscape, competitive environment, and trends
• Experience marketing to both IT and Marketing personas, and supporting a multithreaded buyer journey
• Proven ability to build and directly execute marketing campaigns with measurable results
• Experience working cross-functionally with sales and customer success counterparts
• A resourceful approach, ensuring that marketing resources are being utilized in order to maximize productivity and goal attainment
• Commercial data-driven mindset with experience using marketing automation
• Ambitious and motivated by growth. Driven to succeed – attaining and exceeding goals and KPIs
• Able to communicate effectively and create strong relationships with people, regardless of their role - adapting communications to audience needs

Responsibilities

• Develop a segment marketing strategy aligned with global objectives, ensuring effective throughput across the full funnel
• Create, resource, and execute campaigns, including digital demand, events, webinars, and ABM
• Leverage a partner ecosystem to amplify marketing efforts, reach more prospects, accelerate existing pipeline, and identify expansion and cross-sell opportunities
• Collaborate with sales, customer account and SDR teams to ensure marketing efforts drive high-quality leads and pipeline growth, in support of delivering customer acquisition, expansion and retention goals
• Integrate customer and market insights into the development of creative strategies and marketing programs
• Track and analyze key performance metrics, optimizing campaigns for continuous improvement and to ensure that the ROI on marketing spend is maximized
• Establish and agree operating budgets by working closely with the leadership team and implement effective controls to maintain marketing expenditures within budget
• Work with product marketing and development to feed input into the product development pipeline and future roadmap
• Keep abreast of services, products, applications, market conditions, competitive activities and industry trends
• Represent the company at major events, analyst and partner meetings, and any other relevant business and sales and marketing activities

Preferred Qualifications

• A strategic thinker who enjoys being hands-on, in the thick of it
• A creative, proactive and dynamic self-starter and builder
• Experience with Marketo, Salesforce, Looker and 6Sense

Benefits

• Opportunity to take the helm of marketing with a leading brand within the industry, working at a category pioneering, high growth company
• Work in a collaborative, fast-moving environment where your impact is visible and moves the dial
• Join a passionate team that values innovation, creativity, and results
• Industry-competitive compensation and equity plan
• Time off to recharge US: Flexible time off, sick days, and 13 paid holidays
• Canada: Paid time off (PTO), paid sick leave (PSL), and 11 paid holidays
• Comprehensive medical coverage: health, dental, vision
• Paid parental leave (plus fertility, adoption, and other family planning benefits)
• In-office workspace available in San Francisco (US) and Vancouver (Canada)
• Top-of-the-line equipment and tools
• Monthly allowance for wellness, reading, and access to LinkedIn Learning for continued development
• Team-based and company-wide events and activities that inspire, educate, and cultivate