Director of Marketing Operations and Analytics

Summary

Join us as we bring on a Director of Marketing Operations & Analytics to bridge the gap between marketing strategy and data-driven execution at WordPress.com.

Responsibilities

• Define marketing's measurement needs and collaborate with the Data Division to develop appropriate analytical frameworks and solutions
• Transform complex data analysis into clear, actionable recommendations for marketing teams
• Streamline processes and technology infrastructure to support data-informed marketing initiatives
• Partner with the Data Division to design and implement comprehensive measurement frameworks for marketing activities
• Lead the evolution of marketing reporting from data collection to actionable insights - identifying critical metrics that drive business growth, eliminating vanity metrics, and ensuring reports catalyze decisive action rather than just inform
• Bridge the gap between marketing teams, technology partners, and data teams to drive cohesive, data-informed strategies
• Evaluate and implement marketing technology solutions that integrate effectively with our data infrastructure
• Define KPIs and success metrics that align with business objectives, working with data teams to ensure accurate tracking
• Collaborate with data teams to develop models for marketing spend allocation and ROI assessment