Director of Marketing Operations

Summary

Join EcoVadis, a leading provider of business sustainability ratings, as their Director of Marketing Operations. This role leads marketing technology, process optimization, and data-driven decision-making to enhance pipeline efficiency and revenue. You will collaborate with demand generation, revenue operations, and sales teams. The position requires 10+ years in B2B Marketing Operations and expertise in marketing automation. EcoVadis offers a casual work environment, international atmosphere, and various benefits including health, wellness, and dental benefits, life insurance, flexi-time, and a work-from-home policy. The company is expanding its demand generation program and offers the opportunity to shape and scale a growing function. This is a full-time position located in Canada or the US.

Requirements

• 10+ years in B2B Marketing Operations, revenue operations, including 5+ years in a team leadership role
• Expertise in marketing automation – Proficiency in HubSpot, Marketo, Pardot, and Salesforce for lead flow and automation
• Strong SQL skills; Python or R is a plus
• Experience with Tableau, Looker Studio, and data visualization tools
• Knowledge of attribution modeling, segmentation, and machine learning applications in marketing
• Ability to present insights clearly, influence stakeholders, and drive business decisions

Responsibilities

• Manage and optimize the MarTech stack (HubSpot, Salesforce, Pardot, Google Analytics, ZoomInfo, VWO, HighSpot) to support scalable execution
• Streamline workflows and system integrations to enhance marketing efficiency and effectiveness
• Implement and refine lead enrichment, scoring, compliance, and routing to improve lead quality and conversion
• Own and refine attribution models (multi-touch, first/last touch, MMM) to evaluate campaign performance and optimize spend allocation
• Develop dashboards and reports to track pipeline impact, optimize investments, and inform strategy
• Enable predictive analytics, database enrichment, and account-level engagement tracking to improve targeting and personalization
• Monitor lead accuracy, ensure seamless handoff to sales, and enforce GDPR, CCPA, and internal governance policies

Benefits

• Casual and very friendly work environment
• Opportunity to work in a truly international atmosphere
• GRSP and TFSA matching programs available
• Health, Wellness, and Dental Benefits
• Life Insurance, Critical Illness, Accidental death, long-term, and short-term disability insurance
• Flexi-time
• Home office allowance program
• Work from home & work from anywhere policy
• Employee referral bonus policy
• Paid employee volunteer day
• Access to E-learning platform
• Virtual and in-person team-building events