Director of Marketing Operations

Summary

Join Wealthsimple as the Director of Marketing Operations and lead the Marketing Strategy & Operations team, acting as a key partner to the Chief Commercial Officer. You will be responsible for improving and standing up marketing systems and processes, ensuring alignment across functions, and partnering with sales, finance, and IT. The role involves building reporting frameworks, maintaining key marketing metrics, and owning marketing tooling. You will also oversee budget and resource management, implement project management best practices, and lead and mentor a team of producers and operations specialists. This is a new function within a growing fintech company, offering the opportunity to make a significant impact. The position requires strong leadership, collaboration, and expertise in marketing operations and technology.

Requirements

• 12+ years of experience in marketing ops, revenue ops, or a similar role within a complex organization
• Proven expertise with industry-standard and emerging tools (e.g. Braze, High Touch, Segment, Salesforce, Dovetail, ad buying platforms, Asana, etc.)
• Strong judgment, clear communication skills, and the confidence to push back when needed (with kindness)
• A systems thinker with a strong bias toward simplification
• A maker-owner mindset; takes initiative and thrives in fast-paced, ever-evolving environments - comfortable navigating ambiguity
• A collaborative leader who inspires teams, resolves conflicts, and drives work forward
• Experienced in leading complex, cross-functional projects with multiple stakeholders
• Comfortable collaborating across marketing, sales, finance, and IT

Responsibilities

• Act as a measured connection point between marketing and creative, ensuring alignment on priorities and seamless execution across functions
• Partner cross-functionally with sales, finance, and IT to align on data, reporting, and technology needs, including compliance with data governance requirements
• Build reporting frameworks to improve marketing effectiveness and provide recommendations for optimization (what to start, stop, change)
• Maintain key marketing metrics (ROI, pipeline contribution, etc)
• Act as the key link between Marketing Ops & Commercial leadership to align on business impact and performance tracking
• Own, implement, and maintain tooling for campaign execution, creative workflows, lead scoring, and analytics, with a long-term view to expand scope into CRM and attribution
• Improve and standardize cross-functional workflows and best practices – ensuring clear communication, and alignment across teams including creative, marketing, legal, as well as external partners and agencies
• Implement project management best practices, tools, and processes to ensure smooth project execution from brief to delivery
• Continually improve on those processes, implement automations, and create playbooks that enable the team to scale and self-serve
• Own the marketing budget: forecasting, reporting, and optimization – working closely with our Director of FP&A partner
• Track spend and performance across teams and channels
• Help us make tradeoffs between time, money, and people – ensuring resources are appropriately applied in service of delivering on our org goals
• Lead and mentor a team of mid to senior level producers and operations specialists
• Foster a collaborative, solutions-oriented culture that empowers teams to do their best work

Benefits

• Competitive salary with top-tier health benefits and life insurance
• Retirement savings matching plan using Wealthsimple for Business
• 20 vacation days per year and unlimited sick and mental health days
• Up to $1,500 per year towards wellness and professional development budgets respectively
• 90 days away program: Employees can work internationally in eligible countries for up to 90 days per calendar year
• A wide variety of peer and company-led Employee Resource Groups (ie. Rainbow, Women of Wealthsimple, Black @ WS)
• Company-wide wellness days off scheduled throughout the year