Director of Product Marketing

Summary

Join Arkose Labs as their Director of Product Marketing and lead go-to-market strategies for their innovative bot defense and account security solutions. Collaborate with product management, sales, and marketing teams to define product value propositions, launch new features, and create compelling messaging. Develop and execute comprehensive product launch plans, produce sales and marketing collateral, and gather customer insights to refine product positioning. Equip the sales team with effective tools and training, and contribute to thought leadership initiatives. This role requires 10+ years of B2B product marketing experience in security software, a deep understanding of application security, and strong collaboration and communication skills.

Requirements

• 10+ years of B2B product marketing experience, with a strong background in launching and marketing security software solutions
• Deep understanding of application security, bot detection, fraud prevention, or identity management
• A proven ability to navigate between high-level strategy and detailed execution in a fast-paced, high-growth environment
• Demonstrated ability to translate complex technical concepts into compelling, business-focused value propositions
• Exceptional ability to influence and collaborate across product, sales, and marketing teams, earning trust and credibility at all levels
• Clear, concise, and persuasive written and verbal communication skills
• Strong analytical mindset with a passion for tackling complex challenges and delivering impactful results
• A proactive, resourceful, and collaborative approach to driving success

Responsibilities

• Collaborate with product management to define and refine product value propositions, ensuring alignment with customer needs and market trends
• Lead the development and execution of go-to-market strategies for new product features and capabilities, driving awareness and adoption
• Create customer-centric messaging frameworks, personas, and segmentation strategies to position Arkose Labs as the leader in bot defense and account security
• Develop and manage comprehensive product launch plans, ensuring cross-functional alignment across sales, marketing, and product teams
• Produce high-impact sales and marketing collateral, including presentations, solution briefs, and competitive materials, to clearly communicate product value and differentiation
• Continuously refine product messaging and proof points based on customer feedback, market trends, and performance metrics
• Partner closely with product management, customer success, and sales teams to deeply understand customer pain points, business challenges, and evolving needs
• Monitor market trends and competitive landscapes, translating insights into actionable strategies and materials for positioning and messaging
• Engage directly with customers, prospects, and analysts to gather insights and validate positioning
• Equip the sales team with tailored tools and training, including product presentations, battle cards, and objection handling guides, to enhance their effectiveness
• Foster alignment between product and sales teams to ensure seamless communication of product value during the sales cycle
• Partner with the broader marketing team to craft compelling campaigns that amplify our product story and resonate with target audiences
• Contribute to the creation of white papers, blogs, webinars, and other thought leadership materials that highlight Arkose Labs’ innovation and expertise
• Represent Arkose Labs as a domain expert at conferences, webinars, and in analyst briefings, delivering impactful presentations that showcase our product’s value

Preferred Qualifications

Experience in financial services, e-commerce, telecom, or gaming sectors

Benefits

• Competitive salary + Equity
• 401k plan
• Robust benefits package- 85% medical, dental, vision coverage for employees and 75% for dependents
• Flexible PTO
• Life insurance coverage
• Short and Long Term Disability Insurance paid by the company
• Generous nationwide parental leave policy
• Amazing discounts program
• Wellbeing package including mental health and gym discounts
• Flexible working hours to support personal well-being and mental health
• Employee Assistance Program