Director of Product Marketing

Summary

Join EnableComp as the Director of Product Marketing and lead the planning, development, and execution of product marketing initiatives. Drive product marketing strategies aligned with business goals, effectively communicating the value of healthcare revenue cycle management solutions. This role requires deep industry knowledge, collaboration with various teams, and a data-driven approach. You will oversee go-to-market strategies, competitor analysis, and new product launches. The position demands a seasoned marketing executive with a strategic mindset and passion for innovation in the healthcare technology space. Reporting to the Chief Strategy Officer, you will play a key role in the company's growth and expansion.

Requirements

• Bachelor’s degree in marketing, business administration or related field required
• 5+ years of marketing leadership experience with a proven track record of success in creating and implementing go to market strategies in the healthcare IT, revenue cycle management (RCM), or healthcare services industry
• 3+ years of specific experience in the healthcare sector, particularly within revenue cycle management
• Proven experience in developing and executing B2B marketing strategies targeting healthcare providers, hospitals, physician groups, and other healthcare entities
• Demonstrated ability to successfully manage branding, customer acquisition, product marketing, and thought leadership initiatives in a healthcare environment
• Experience in digital marketing and leveraging healthcare-specific marketing automation tools, CRM systems, and analytics platforms
• Strong understanding of revenue cycle management and healthcare industry trends
• Ability to work in a fast-paced, dynamic environment with competing priorities
• Knowledge of end-to-end corporate development activities and demonstrated ability to facilitate complex and time sensitive decisions
• Must have strong computer proficiency and understand how to use office applications, including MS Office (PowerPoint, Word, Excel, Teams, Outlook), Zoom, and other Learning technology
• Regular and predictable attendance
• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions

Responsibilities

• Lead the development and execution of the product marketing strategy, including positioning, messaging, and go-to-market strategies
• Lead market research initiatives to understand industry trends, regulatory changes, and customer pain points, using these insights to inform go-to-market strategies
• Oversee product marketing, ensuring that the company’s solutions address key challenges in healthcare revenue cycle management, compliance, and operational efficiency
• Continuously monitor competitor products and go-to-market strategies to ensure our solutions maintain a competitive edge
• Key participant in integration activities, provides deep insight into product and offerings of M&A expansion companies and how they integrate with EC current products
• Develop actionable insights to guide product development, differentiation, and positioning
• Build and maintain a strong, recognizable brand in the healthcare industry, emphasizing trust, innovation, and expertise in RCM
• Lead go-to-market planning and execution for new product launches and feature releases, ensuring alignment with sales and customer success teams
• Partner with product management, IT, and customer success teams to ensure customer feedback is integrated into product development and enhancements
• Collaborate with senior leadership to align marketing strategies with the company’s growth objectives, revenue goals, and long-term vision
• Collaborate with sales teams to develop tools, content, and training materials that support quick and efficient go to market products and offerings
• Provide ongoing training and support to sales teams, ensuring they are equipped with the knowledge and materials needed to effectively sell our products
• Oversee campaigns that position the company as a thought leader in RCM, including participation in industry conferences, webinars, white papers, and case studies
• Expand the company’s market presence by identifying and targeting new segments within the healthcare ecosystem, such as hospitals, physician groups, and large healthcare networks
• Develop targeted strategies for customer acquisition and retention, focusing on healthcare decision-makers
• Enhance the customer experience by understanding the unique needs of healthcare clients, creating tailored solutions that improve their revenue cycle and operational efficiency
• Oversee digital marketing efforts with a focus on healthcare professionals, using targeted email marketing, SEO, and content marketing strategies
• Manage the marketing budget with an emphasis on ROI, ensuring that resources are allocated to the most impactful campaigns and initiatives
• Other duties as required

Preferred Qualifications

• MBA or related advanced degree preferred
• Experience with a rapidly scaling technology/services business is a plus
• Equivalent combination of education and experience will be considered
• Demonstrated ability to lead cross-functional teams and collaborate with stakeholders at all levels of the organization
• Strong public speaking and presentation skills with experience representing the company
• Proven ability to build, lead, and develop high-performing got to marketing teams in a healthcare-focused organization
• Strong analytical skills with the ability to use data, insights, and metrics to inform marketing strategies and assess campaign effectiveness
• Experience tracking and reporting on KPIs specific to healthcare marketing
• Ability to translate complex data into actionable insights to guide marketing adjustments and improve performance
• Ability to drive innovative solutions for customer acquisition and retention in a competitive, evolving healthcare landscape
• Strong project management skills to oversee the development and execution of complex, multi-channel marketing campaigns
• Strong familiarity with the healthcare revenue cycle, reimbursement processes, and the challenges faced by healthcare providers in optimizing financial performance
• Hands-on leader, able to build strong relationships at multiple levels internally and with partners
• High emotional intelligence and an ability to influence areas of the business that are not under direct control will be critical
• Demonstrated experience in partnering and influencing in a dynamic, fast-paced environment
• Excellent analytical and problem-solving skills
• Proven ability to manage priorities, develop high performing teams and set and achieve goals/objectives
• Proven ability to coach, develop, evaluate, and mentor staff
• Proven ability to manage priorities, develop high performing teams and set and achieve goals/objectives