Director of Product Marketing

Summary

Join Fundraise Up, a rapidly growing financial technology company, as their Director of Product Marketing. This role is crucial in shaping the company's GTM strategy, refining product positioning, and launching new features with clarity and confidence. You will be the voice of the customer internally and the voice of the product externally, crafting compelling narratives, building strategic launch plans, and influencing the future of how nonprofits engage with the platform. This position requires a strategic, execution-minded individual who thrives in ambiguity, challenges assumptions, and moves fast with purpose.

Requirements

• 7+ years in B2B SaaS product marketing with experience owning end-to-end GTM
• Experience in nonprofit tech, fintech, or growth-stage startups
• A natural storyteller with strong writing chops and a strategic mind
• Adept at working cross-functionally in fast-moving, high-growth environments
• Strong understanding of marketing funnels, sales cycles, and customer journeys
• Confident and collaborative—comfortable leading conversations with Product, Sales, and Exec teams
• Deeply curious, data-driven, and energized by purpose-driven work

Responsibilities

• Define and continuously evolve product positioning and messaging across buyer personas and verticals
• Transform complex features into clear, benefit-driven narratives that resonate across channels
• Partner closely with Product and Sales to ensure message-market fit
• Build and lead launch strategies for new features and product releases
• Collaborate with Demand Gen, Content, and RevOps to drive awareness, adoption, and revenue impact
• Define launch success metrics and optimize accordingly
• Equip Sales and Success teams with materials that convert: battle cards, one-pagers, pitch decks, FAQs
• Gather insights from customers, prospects, and the field to inform strategy and improve messaging
• Own competitive intelligence and positioning frameworks
• Be the expert on our customers, competitors, and market trends
• Influence roadmap decisions with qualitative and quantitative insights
• Drive alignment between product capabilities and market needs

Benefits

• 15 days of vacation, 7 company holidays plus an additional 3 floating holidays and 5 sick days
• 401(k) plan with company match
• FSA Spending Account
• 100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D
• Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family
• Paid parental leave (12/6 weeks)
• Remote working