Director, Product Marketing

Summary

Join Tackle, a leading solution helping software companies generate revenue through a data-driven Cloud go-to-market (Cloud GTM), as the Director of Product Marketing. You will lead the development and execution of go-to-market strategies, product positioning, and messaging. This role involves day-to-day operations and long-term product marketing strategy, requiring expertise, versatility, and attention to detail. You'll build the Product Marketing and Content strategy and lead a team. You will partner with Product, Sales, CX, Partners, and Marketing to strengthen Tackle's Cloud GTM leadership. The position offers a competitive salary and benefits package, including remote work options.

Requirements

• 7-10 years of experience leading and scaling a Product Marketing team at a SaaS company
• Experience supporting product-led and sales-led GTM motions
• Experience with being part of a team to drive pricing and packaging decisions for SaaS products
• Exceptional storytelling and communication skills with the ability to turn complex data, technology, and concepts into clear communications
• A player-coach mentality: ability to think strategically with a focus on measurable outcomes, but is willing to roll up your sleeves with your team to execute on plans
• Ability to thrive in a remote-first setting with stakeholders in multiple time zones
• Growth mindset: comfortable with undefined processes and experimentation; excited to work on new initiatives that fuel growth
• $185,000 - $250,000 a year

Responsibilities

• Develop and own our Cloud go-to-market narrative, Tackle Platform positioning, and value proposition while working cross-functionally to translate that into GTM strategy, plans, and campaigns
• Collaborate with product management and go-to-market leadership to develop product positioning and messaging that resonates with our buyer and user personas
• Plan and execute product and feature launches, utilizing multi-channel communication to inform prospects, partners, and customers of these announcements and drive them to adopt new features
• Spearhead content development across various platforms for Tackle (blogs, videos, website content, webinars, newsletters, etc.)
• Partner with our GTM leadership team to deliver successful product enablement programs and training, including assets such as sales decks, product datasheets, case studies, and ROI benefits
• Deeply understand the current competitive landscape—stay on top of competitive moves and create tools to support go-to-market understanding
• Bring customer insights to internal stakeholders by speaking with customers directly via our Customer Advisory Board to understand how they use the Tackle Platform and what we could build to delight them
• Provide input into Tackle’s product strategy and pricing/packaging based on market and customer research findings, industry analyst interactions, and competitive findings
• Become a Tackle evangelist and cross-functional leader who unites Marketing, Sales, Customer Success, and Product teams to drive business results

Preferred Qualifications

Experience working with the Cloud Providers (AWS, Microsoft, or Google Cloud) is highly desirable

Benefits

• Work remotely from anywhere within the US & Canada
• Competitive salary
• Equity package
• Health, dental and vision coverage
• Company off-site summits
• Monthly wellness reimbursement
• Internet and phone reimbursement
• $1000 home ergo/office set up
• Generous vacation plan & flexible work hours
• 401k + matching
• Technology tools to do your best work
• Company surprises and swag
• Awesome co-workers