Director of Product Marketing

Summary

Join RELEX Solutions as Director of Product Marketing, leading a global team and owning the retail and wholesale product portfolio. This full-time role, based in Atlanta or remotely in the US, involves developing and executing global product marketing strategies, overseeing go-to-market initiatives, and conducting market research. You will collaborate with cross-functional teams, create compelling marketing materials, and establish key performance indicators to measure success. The position requires extensive experience in product marketing and leadership, a deep understanding of the retail value chain, and strong communication skills. RELEX offers competitive compensation, flexible work arrangements, generous paid time off, and comprehensive benefits.

Requirements

• 8+ years of experience in product marketing, with at least 3 years in a leadership role, ideally within a B2B SaaS or technology environment
• Deep understanding of the retail consumer goods value chain, and the software vendors that offer solutions in supply chain, merchandising and operations
• Proven success in leading global teams and driving cross-functional collaboration
• Strong understanding of go-to-market strategies, customer journeys, and sales enablement
• Exceptional communication and storytelling skills, with the ability to distil complex concepts into clear, concise, and compelling messaging
• Experience conducting market research and leveraging insights to inform strategy
• Data-driven mindset with the ability to measure and optimize marketing performance

Responsibilities

• Lead, mentor, and develop a global team of Product Marketing Managers, fostering a culture of collaboration, creativity, and high performance
• Drive alignment across regional and global teams, ensuring consistency in product marketing strategies and execution
• Own and evolve the global product marketing strategy to support business growth and product adoption
• Partner with Product Management, Industry Strategy, Sales, and Marketing teams to craft differentiated positioning, compelling messaging, and clear value propositions
• Define market segmentation strategies to identify and prioritize target audiences
• Oversee the development and execution of comprehensive go-to-market (GTM) strategies for new product launches and feature updates
• Collaborate with cross-functional teams to ensure successful GTM readiness, including enablement for sales, partners, and customer success teams
• Conduct ongoing market research and competitive analysis to understand industry trends, buyer needs, and the competitive landscape
• Champion customer feedback loops, working closely with Customer Success and Product teams to incorporate insights into product marketing as well as product development
• Oversee the creation of high-impact sales enablement materials, including presentations, case studies, and white papers
• Lead on the content creation for the most high profile events and deliverables
• Ensure alignment of product marketing collateral with overall business goals and brand standards
• Establish key performance indicators (KPIs) to measure the success of product marketing initiatives and team contributions
• Regularly report on product marketing performance and make data-driven recommendations for improvement

Benefits

• Competitive compensation
• The choice to work wherever and however you are most productive
• 15 days of paid time off, 12 paid sick days, and 13 company holidays
• Up to 2 paid volunteer and charity days a year
• A generous $500 work-from-home stipend
• Maternity and paternity leave that covers 12 weeks at full pay (after that, you can take time off unpaid or use your vacation days – it’s up to you)
• All standard health benefits with various plans to choose from