Director of Product Marketing

Summary

Join Zappi's growing team as a Senior Product Marketing Manager or Director of Product Marketing. You will play a critical role in rebuilding and elevating product marketing best practices, establishing foundational product marketing, and driving measurable impact across product launches, messaging, and enablement. This senior role involves independent projects, mentoring junior team members, and close collaboration with Product, Engineering, and GTM teams. You will own initiatives such as positioning, messaging, go-to-market strategy, product launches, content development, sales enablement, competitive intelligence, and customer advocacy. The ideal candidate possesses extensive experience in B2B SaaS, a proven ability to tie marketing initiatives to revenue impact, strong leadership and collaboration skills, and expertise in competitive intelligence and content creation. Zappi offers a competitive salary, unlimited holidays, mental health days, flexible working arrangements, and comprehensive benefits.

Requirements

• Minimum of 6+ years in B2B SaaS, with experience in enterprise or mid-market environments
• Demonstrated ability to tie marketing initiatives directly to revenue impact, feature adoption, and churn reduction, with measurable results
• A trusted leader who has successfully gained buy-in across product, engineering, and GTM teams, and who leads by example while mentoring peers and team members
• Experience driving projects from ideation to completion, building scalable processes, and achieving cross-functional alignment
• Strong experience in building and managing competitive intelligence programs that inform strategy and execution
• Ability to create high-impact assets and tools that drive enablement success and ensure GTM teams are equipped to excel
• Someone who has been through the challenges of high-growth companies, learned from successes and failures, and is motivated to rebuild and improve from the ground up

Responsibilities

• Craft clear, compelling, and differentiated messaging and positioning that resonates with target audiences. Be able to articulate the unique value of our current solution, new tools and capabilities, as well as future innovation
• Drive alignment on messaging and positioning across cross-functional teams, ensuring consistency across all sales assets and customer touchpoints
• Own relationships with a subset of PMs and run end-to-end product launches, coordinating cross-functional teams to deliver impactful comms, launch assets, campaigns, and enablement
• Measure the success of product launches using leading and lagging indicators, tying usage, adoption, and access to revenue impact and churn reduction
• Provide expert guidance to junior product marketing teammates running lower tier-releases
• Create new (and help us refresh existing and outdated) sales decks, customer presentations, and enablement materials to support sales and partner teams
• Collaborate closely with content and brand teams for thought leadership content, including blogs, webinars, case studies, and videos, to accelerate the buyer’s journey and elevate the brand
• Work with our enablement lead to build and deliver training programs to enable internal and external teams to effectively communicate product value and differentiation
• Work with our VP of PMM to establish and maintain a true competitive intelligence program, synthesizing market trends and competitor insights into actionable recommendations for product and GTM teams
• Equip sales and product teams with ongoing competitive insights and battle cards to support strategic decision-making and differentiation
• Facilitate Internal & External Feedback Loops
• Work with our Director of Customer Marketing on customer advocacy initiatives such as reference programs, case studies, and testimonials to amplify customer success stories
• Act as the voice of the customer, collaborating with Product to incorporate feedback into the roadmap and improve alignment with customer needs
• Help us create better internal feedback loops, as well, to optimize our content and collateral using in-field learnings from sales and customer teams
• Serve as a key partner to Product, Engineering, and GTM leaders, building strong cross-functional relationships and driving alignment on shared goals
• Help us establish our presence within key online review sites like G2, Gartner, etc
• Lead by example, mentoring junior team members and fostering trust across teams to ensure successful execution of initiatives

Preferred Qualifications

Familiarity with SaaS Management

Benefits

• Salary range $170,000 - 180,000 base per annum + bonus. Salaries are benchmarked annually
• Unlimited holidays – we want well rested and motivated teams so encourage people to take plenty of time off. We don’t cap your allowance, but do set a minimum of at least 20 days per year plus national holidays
• Three company-paid mental health days of rest every year (these are pre-scheduled, so the entire company can take the same days off regularly to reset)
• Flexible working arrangements, including remote (unless otherwise specified)
• Thoughtfully designed offices to support both individual work and collaboration without interrupting others
• Support setting up your home office, if appropriate
• Wellbeing benefits and access to trained therapists / counsellors
• Company paid Life, AD&D, Short term & Long term disability
• Immediate access to Zappi's Health, Dental and Vision Insurance Plan
• Option to enter Zappi's 401k program after 90 days of employment, matched up to 4%
• Tailored personal development through training allowances, coaching, mentorship and career frameworks