Blueland is hiring a
Director of Retail Sales

Summary

Join Blueland as the Sr. Director of Retail Sales to spearhead the company's disruptive growth in retail, driving profitable top-line revenue and implementing best-in-class selling practices.

Requirements

• Started their career in a large, well-respected company, but successfully transitioned to a high-growth, entrepreneurial opportunity
• Proven track record of scaling a sub $100M CPG business to profitable growth through retail channels
• Significant experience in sales strategy and retail marketing / demand-building in mass, club, and grocery channels
• A demonstrable record of building relationships and working effectively across teams to drive results
• An ability to analyze and use category data and consumer insights to quickly develop strategies and make decisions
• Customer-obsessed and motivated by fostering genuine partnerships that lead to industry-defining success at retail
• A true team player, driven to help the overall business succeed and to support an incredible culture
• Willingness to deliver optimized execution at retail on a start-up budget
• Strategic, professional, and energized by doing the work everyone else thinks is impossible
• Embrace a player + coach mentality
• A desire and humility to always improve, learn and grow

Responsibilities

• Develop and implement strategic sales plans to achieve sustainable revenue targets, expand market share and profitability
• Develop category sales stories that are anchored in analysis and consumer insight
• Build and maintain strong relationships with key accounts, distributors, and retail partners to maximize sales opportunities and foster long-term partnerships
• Drive sell-through, velocity, and distribution in key accounts across club, mass, and grocery
• Develop and manage sales budgets, forecasts, and KPIs to track performance and drive accountability within the sales organization
• Manage all trade and retail marketing spend to drive ROI and allocate SG&A effectively to deliver against budgeted targets
• Influence marketing spending across the organization to help drive customer performance
• Partner with Marketing to ensure that commercial strategies consistently and appropriately model the brand and align with the vision—across all touchpoints and distribution channels
• Analyze historical sales data, market trends, consumer preferences, and competitive landscape to identify new opportunities for growth and innovation
• Lead and mentor a high-performing sales team, providing guidance, support, and coaching to drive results and exceed sales goals
• Foster a welcoming and inclusive work environment where all team members feel valued, respected, and supported

Benefits

• Health benefits
• Stock options
• Generous paid time off
• Paid holidays
• Paid civic engagement days
• Paid parental leave
• 401k (employee contribution)
• Professional development stipends
• Remote work reimbursements
• Various discounts to like-minded companies