Director of Technical Product Marketing

Summary

Join ServiceNow as a leader of a team of demo engineers and technical product marketers, bringing deep technical expertise and a passion for storytelling to build world-class product demonstrations showcasing the power of the ServiceNow AI Platform. You will lead the team in bringing top customer stories to life, supporting global marketing campaigns, top customer deals, launch events, and press engagements. Partnering with global marketing, product management, sales, and solution consulting, you will position ServiceNow as a leader through innovative product demos. Your team will contribute to generating and accelerating pipeline and increasing customer adoption. Success relies on your market understanding and ability to build a world-class team with strong relationships across various departments. This role offers the opportunity to accelerate ServiceNow's growth and market leadership in the rapidly advancing field of enterprise AI.

Requirements

• Bachelor’s degree, technical degree preferred
• 8+ years in technical product marketing, sales engineering, product management or solution consulting
• Strong ability to inspire and coach, with a proven record of accomplishment of hiring, managing, and leading high-performance teams
• Proven technical and marketing skills, including the ability to customize solutions, facilitate product demonstrations and effectively communicate value propositions and key differentiators
• Demonstrated ability to work across functions within and outside of Marketing, building relationships to drive results
• Deep curiosity on AI led business transformation and the future of agentic platforms
• Experience building public-facing presentations with high attention to detail for marketing events, sales organizations or executive presentations
• Some experience with JavaScript, HTML, CSS, iOS, APIs, Apex, Java (some mix), or design tools such as Figma

Responsibilities

• Lead, develop, and grow a team of technical product marketers building demos on the ServiceNow AI Platform
• Bring our top customer stories to life through high-profile, visionary demos used in our conference keynotes and Executive Briefing Center customer meetings
• Build demos to support full funnel marketing campaigns, including product screenshots and demos used in ServiceNow TV commercials
• Build and progress pipeline with technical demonstrations attached to top sales plays, highlighting our competitive differentiation
• Support product launches and release marketing with market moving product demonstrations

Benefits

• Health plans, including flexible spending accounts
• A 401(k) Plan with company match
• ESPP
• Matching donations
• A flexible time away plan
• Family leave programs