Director of Product Marketing

Summary

Join Relocity as the Director of Product Marketing and lead the marketing function, shaping the positioning, launch, and growth of our platform and services. Reporting to the CRO, you will craft and execute a comprehensive go-to-market strategy encompassing positioning, messaging, competitive differentiation, and customer segmentation. This highly strategic and hands-on role requires a seasoned B2B SaaS product marketer with global mobility and/or HR technology expertise. You will translate complex product capabilities into compelling narratives, collaborate with product, sales, and customer success teams, and ensure consistent communication of our value throughout the customer journey. The position demands deep product marketing expertise, strong cross-functional leadership, and a sharp understanding of customer needs and market dynamics. You will build and scale a best-in-class product marketing function.

Requirements

• 10+ years of B2B marketing experience, with at least 5+ years focused specifically on product marketing for SaaS products in HR technology
• Proven track record of owning and executing successful product launches and go-to-market strategies
• Deep understanding of how to position complex, technical products in a way that is simple, strategic, and customer-centric
• Demonstrated ability to drive alignment across product, sales, and marketing teams
• Exceptional storytelling, communication, and writing skills
• Strong analytical and research skills with the ability to translate insights into strategic recommendations
• Highly organized and detail-oriented, with a bias toward action and results
• Experience working in fast-paced, high-growth SaaS environments
• Strong understanding of the global mobility industry and trends or HR tech solutions

Responsibilities

• Own and drive the company’s product marketing strategy, with a strong focus on positioning, messaging, and go-to-market execution
• Develop and refine product positioning and value propositions that resonate with our buyer personas and end users
• Lead successful launches of new products and features in close collaboration with product, sales, and customer success teams
• Conduct in-depth competitive analysis and market research to inform product strategy and drive differentiation
• Create sales enablement materials and training to empower the go-to-market team with compelling messaging and tools
• Develop customer stories, case studies, and other content that showcases product impact and customer outcomes
• Measure and report on marketing performance across key metrics, using data-driven insights to identify opportunities, optimize strategies, and drive continuous improvement across campaigns and go-to-market initiatives
• Build and scale a best-in-class product marketing function as the business evolves
• Own the development and validation of buyer and user personas through customer interviews, sales data and usage
• Lead win/loss analysis and customer insight programs to refine positioning, inform product strategy, and identify market opportunities

Benefits

• Competitive compensation and equity
• Paid Time Off
• Paid Parental Leave
• Health, Dental, Vision, LTD Insurance, FSA/HSA
• 401K
• Remote Workplace
• Flexible Work Schedules
• Professional Development Opportunities