Director of Trade Marketing

Summary

Join Botanic Tonics, a fast-growing functional tonic brand, as their Director of Trade Marketing. You will lead the development and execution of the trade marketing strategy across diverse retail channels. This role requires strong collaboration with internal teams (sales, marketing) and external partners (retailers). Responsibilities include brand management in retail, channel partner collaboration, promotions and in-store activations, market analysis, sales support, professionalizing sampling programs, budget management, reporting, and new product launches. The ideal candidate possesses extensive trade marketing experience, particularly within the beverage industry, and a proven ability to develop and execute effective strategies. A Bachelor's degree in a relevant field is required.

Requirements

• Minimum of 7 years of trade marketing experience, ideally in the beverage industry
• Experience working with a variety of retail channels, including independent retailers, regional accounts, and national chains
• Bachelor’s degree in Marketing, Business, or a related field
• Proven ability to develop and execute effective trade marketing strategies
• Strong analytical skills with the ability to interpret data and trends
• Excellent communication and negotiation skills
• Ability to work cross-functionally with sales, marketing, and external partners
• Strong project management skills and the ability to manage multiple priorities

Responsibilities

• Develop and Lead Trade Marketing Strategy
• Craft and execute a robust trade marketing strategy tailored to diverse retail channels
• Focus on driving product awareness, engagement, and sales across various retail environments
• Ensure that the brand is consistently represented in stores, maintaining high standards of presentation and adhering to brand guidelines
• Collaborate with the marketing team to align in-store efforts with broader brand campaigns
• Build and maintain strong relationships with key stakeholders across all retail channels
• Collaborate with independent retailers, regional accounts, and national chains to ensure optimal execution of marketing initiatives and product placements
• Design and implement trade promotions, in-store activations, and point-of-sale materials to drive product awareness and sales performance
• Partner with sales teams to ensure alignment on campaign execution and goals
• Monitor and analyze market trends, consumer behavior, and competitor activities across various retail channels
• Use insights to inform trade marketing strategies and ensure competitive positioning
• Work closely with the sales team to develop tailored trade programs that meet the specific needs of key accounts
• Provide sales tools, promotional materials, and data to enhance their effectiveness in the field
• Lead the development of a structured and scalable sampling program to increase trial and consumer adoption
• Ensure that sampling initiatives align with brand strategy and deliver measurable results
• Oversee trade marketing budgets, ensuring efficient allocation of resources and maximizing ROI from marketing activities and promotions
• Track and report on the performance of trade marketing initiatives, ensuring all activities are data-driven and aligned with company objectives
• Measure success through key performance indicators (KPIs) such as sales growth, product visibility, and promotion ROI
• Lead trade marketing efforts for new product introductions
• Develop strategies to gain traction and shelf space in diverse retail channels

Preferred Qualifications

A Master’s degree is a plus