Director of Trade Marketing

Summary

Join Botanic Tonics, a fast-growing functional tonic brand, as their Director of Trade Marketing. This role focuses on driving brand awareness, trial, and ultimately love for their health-focused beverages. You will be responsible for developing and executing field marketing initiatives, building an experiential roadmap, and integrating sampling and event-based tactics into the broader marketing mix. This hands-on position requires a creative operator with a passion for building brand heat in the field, where consumers live, work, shop, and play.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• Minimum of 10 years of Trade & Experiential marketing experience in FMCG industry, ideally in the beverage industry
• Experience working with a variety of retail channels, including independent retailers, regional accounts, and national chains
• Must have prior experience building and leading an impactful field marketing strategy aimed at driving brand awareness and trial
• Proven ability to develop and execute effective trade marketing strategies
• Strong analytical skills with the ability to interpret data and trends
• Excellent communication and negotiation skills
• Ability to work cross-functionally with sales, marketing, and external partners
• Strong project management skills and the ability to manage multiple priorities
• Anticipated travel: 40-50%

Responsibilities

• Own and Scale Field & Experiential Marketing Strategy
• Lead the development and execution of field marketing initiatives with a focus on driving trial, awareness, and first-time purchase
• Build an experiential roadmap aligned to key markets, seasonal opportunities, and retail footprint
• Integrate sampling and event-based tactics into the broader marketing mix to accelerate consumer acquisition and brand adoption
• Drive Trial Through Sampling
• Develop and manage a scalable, results-driven sampling program, including street teams, in-store demos, event partnerships, and pop-up activations
• Ensure sampling programs are aligned with brand identity and generate measurable impact in awareness and conversion
• Identify high-value opportunities to get product into hands, whether through local events, gyms, campuses, festivals, or influencers
• Retail Execution & Brand Presence
• Ensure consistent and compelling brand presentation across retail environments—from shelf presence to in-store displays and sampling events
• Partner with sales and retail partners to execute high-impact in-store activations and build field toolkits that win at the point of sale
• Collaborate Across Teams and Channels
• Work closely with the sales team to support key accounts and regional growth priorities with hyper-local activations and tailored programs
• Collaborate with brand marketing to ensure field campaigns align with national brand messaging and launches
• Build Community Through Local Partnerships
• Cultivate relationships with community organizations, fitness studios, wellness hubs, and lifestyle venues to build organic brand visibility and loyalty
• Source and manage event sponsorships and consumer-facing opportunities that put the product and brand front and center
• Track Performance & Optimize
• Define and monitor KPIs for sampling, field events, and retail activations to ensure ROI and scalability
• Regularly report on results, gather consumer insights, and continuously optimize programs based on data and feedback
• Budget Management
• Manage and allocate field and trade marketing budgets efficiently to maximize impact and return on spend
• Negotiate vendor contracts and sampling/event costs to stay within budget without compromising brand experience

Preferred Qualifications

A Master’s degree is a plus

Benefits

Botanic Tonics is an equal employment opportunity employer