Director, Partner Growth Marketing

Summary

Join Twin Health's growing Partner Growth Marketing team as Director of Partner Growth Marketing. You will develop and execute strategies to drive mutual success with partners, aligning with company goals and maximizing partnership value. Collaborate with internal teams and partners to deliver innovative solutions and strengthen relationships. Oversee marketing campaigns, maintain strong partner relationships, and focus on driving member acquisition. This role requires strong cross-functional collaboration and experience in B2B2C marketing within the healthcare industry. The ideal candidate will have a proven track record of managing enterprise accounts and implementing successful marketing strategies.

Requirements

• Bachelor’s degree in marketing, business, or related field
• 8-10 years of experience working with Key Partners/Strategic Accounts within an employer enterprise digital healthcare space
• Minimum 8-10 years of B2B2C experience in the healthcare, health tech, or health plan industry, working with marketing, communications, benefits, and/or human resources
• Proven track record of managing and growing enterprise accounts
• Exhibits strong presence with the ability to confidently present to large in-person and virtual groups while effectively managing challenging situations
• Demonstrated ability to build and nurture strong partner relationships to drive sustainable growth
• Comfortable with ambiguity and motivated to solve complex problems with a creative, can-do mindset in a high-growth environment
• Entrepreneurial and hands-on, with roll-up sleeves, get-it-done approach to deliver on partner marketing needs with a sense of urgency to drive results
• Excellent communication and interpersonal skills to build rapport and maintain strong, positive relationships with external partners
• Proven track record in developing and executing successful partner marketing campaigns with partners to drive program awareness and registration
• Understanding of marketing principles, including content marketing, social media marketing, and email marketing
• Strategic thinker and the ability to identify mutually beneficial opportunities
• Ability to analyze data and metrics to measure campaign performance and identify areas for improvement
• Excellent communication skills with the ability to influence and engage stakeholders at all levels
• Ability to manage multiple partner relationships and campaigns simultaneously
• Strong business acumen is required to understand partner needs and identify mutually beneficial opportunities
• Proficiency in marketing software, analytical tools, and marketing automation / CRM platforms, such as Salesforce, Braze, and others
• Team player and drive forward thinking
• Passionate about changing healthcare for the better
• Willing and able to travel as needed
• Applicants must be authorized to work for any employer in the U.S

Responsibilities

• Build and nurture strong relationships with enterprise and employer partner marketing leads (marketing and communications teams) responsible for member marketing approvals and initiatives
• Collaborate closely with partners to understand their unique needs, objectives, and member demographics, driving strategies that enhance member engagement and increase conversion rates
• Lead operational planning and readiness for all marketing needs for Enterprise and Self-Insured Employer partners
• Develop and maintain a communication framework to strengthen partner relationships and report key performance metrics to highlight the impact of marketing activities aligned with partner and business goals
• Secure best-in-class marketing campaigns with partners to drive member growth
• Oversee the planning and launch of partner marketing campaigns
• Work with marketing to create ongoing partnership materials, including toolkits, open enrollment resources, and other healthcare benefit assets that support driving member growth
• Collaborate with lifecycle marketing to guide partner marketing campaign journeys and partner-led communications, ensuring alignment with overall company objectives to drive member growth
• Develop and present annual marketing plans, including digital marketing, events, content creation, and other tactics to drive awareness, engagement, and lead generation
• Lead partner marketing program launches, ensuring timely execution of campaigns that effectively drive member growth
• Monitor and manage partner campaigns and communicate across teams changes in registration forecast and actuals as the owner of the partner account
• Present to prospects to establish marketing expectations and gather insights to determine value to Twin based on marketing campaigns and overall program design
• Develop a deep understanding of Twin Health programs, marketing best practices, and operational processes, and effectively communicate them to partners to achieve desired outcomes
• Collaborate with cross-functional teams to ensure smooth communication and execution of joint marketing initiatives
• Work closely with partners to identify and capitalize on joint marketing opportunities that align with the company's strategic priorities
• Ensure that partner marketing efforts contribute to the success of new product launches, promotions, and other key initiatives
• Accountable for projected registrations and actuals with action plans to address any misses or lapses in hitting targets and plans to scale successful tactics
• Monitor, analyze, and report on the performance of partner marketing campaigns, providing actionable insights for optimization
• Regularly report on key performance metrics, demonstrating the impact of partner marketing activities on business objectives
• Lead new program launches within existing book-of-business

Benefits

• The compensation range for this position is $160,000-$180,000 annually
• A competitive compensation package in line with leading technology companies
• Opportunity for equity participation
• Unlimited vacation with manager approval
• 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
• 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
• 401k retirement savings plan