Director, Partner Marketing

Summary

Join BeyondTrust as the Director of Partner Marketing – Americas and own the partner marketing strategy and execution for the region. Collaborate with sales, channel, alliances, and product marketing teams to drive partner pipeline, accelerate joint GTM efforts, and build a strong regional partner brand. Develop and execute the Americas partner marketing strategy, segment and prioritize marketing programs by partner type, and build scalable marketing programs and campaigns. Oversee MDF planning, approval, and ROI tracking, collaborate with the Partner Enablement and Sales teams to launch new campaigns, and work closely with Channel Sales, Regional Sales, and Product Marketing to build integrated campaigns. Define and report KPIs, and continuously optimize programs based on performance data and partner feedback. This role requires a strong understanding of channel ecosystems and proven success in building and scaling regional partner marketing programs.

Requirements

• 8–10+ years in B2B partner or channel marketing, preferably in cybersecurity or enterprise tech
• Strong understanding of channel ecosystems (VARs, MSPs, distributors, GSIs, cloud marketplaces)
• Proven success in building and scaling regional partner marketing programs
• Deep experience in demand generation, digital marketing, and field activation
• Strong collaboration skills with sales, channel, and marketing stakeholders
• Data-driven mindset with experience using marketing automation, CRM, and analytics tools (e.g., Salesforce, Marketo, HubSpot, Tableau)
• Excellent written, verbal, and presentation skills
• Bachelor's degree in marketing, Business, or related field

Responsibilities

• Develop and execute the Americas partner marketing strategy aligned to regional growth objectives and partner business plans
• Segment and prioritize marketing programs by partner type (VARs, GSIs, Cloud Hyperscalers, Distributors)
• Build and manage scalable marketing programs & campaigns that drive awareness, pipeline, and revenue through and with partners
• Design and activate campaigns across digital, events, ABM, webinars, and content syndication
• Oversee MDF planning, approval, and ROI tracking
• Collaborate with the Partner Enablement and Sales teams to launch new campaigns, playbooks, and tools that improve partner self-sufficiency and productivity
• Promote use of the partner portal and co-marketing resources
• Work closely with Channel Sales, Regional Sales, and Product Marketing to build integrated campaigns and field-ready assets
• Partner with Global Alliances to support strategic cloud and technology partner GTM motions (AWS, Ping Identity, etc.)
• Define and report KPIs (e.g., partner-sourced pipeline, deal registrations, campaign ROI, MDF utilization)
• Continuously optimize programs based on performance data and partner feedback

Preferred Qualifications

MBA is a plus