Director, Partnership Marketing

Summary

Join CyberRisk Alliance as the Director of Partnership Marketing, where you will develop and execute a comprehensive partnership strategy to boost event attendance and overall business growth. You will recruit, nurture, and manage strategic partners, overseeing a team of marketing professionals. This role demands expertise in partnership development, people management, and budget management, with a proven track record of achieving measurable results. You will collaborate with cross-functional teams, develop joint marketing campaigns, and monitor event ROI. Leadership skills, budget management experience, and excellent communication are essential. The position offers the flexibility of remote work or an NYC office.

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 7+ years of experience in partnership marketing, strategic partnerships, or business development
• Proven track record of driving event attendance and business growth through partnerships
• Strong leadership skills with experience managing and developing a high-performing team
• Excellent communication, negotiation, and relationship-building skills
• Experience managing budgets and optimizing marketing spend for maximum ROI
• Ability to thrive in a fast-paced environment and juggle multiple projects and priorities
• Ability to travel 10 – 20% of the time to events and or our New York Office if remote

Responsibilities

• Identify, recruit, and cultivate strategic partnerships that align with the company’s business objectives
• Develop and execute partnership agreements that drive event attendance, co-marketing opportunities, and thought leadership initiatives
• Collaborate with cross-functional teams to integrate partnerships into broader marketing strategies and programs
• Foster long-term relationships with partners to ensure mutual growth and success
• Develop joint marketing campaigns with partners to increase visibility, drive attendance, and generate leads for key events
• Leverage partnerships to enhance the company’s thought leadership position through co-branded content, webinars, and speaking engagements
• Monitor event ROI and attendee engagement to ensure partnership effectiveness and optimize future events
• Lead and mentor a team of marketing professionals, providing guidance, setting goals, and driving professional development
• Foster a collaborative and results-driven team culture that aligns with the company’s values and goals
• Conduct performance evaluations and provide constructive feedback to improve team performance and partner engagement
• Develop and manage the partnership marketing budget, ensuring optimal allocation of resources to maximize ROI
• Track and report on marketing spend, ensuring all partnership activities are cost-effective and within budget
• Work closely with finance teams to analyze budgetary needs and provide accurate forecasts for partnership initiatives
• Drive measurable business growth through strategic partnership campaigns and co-branded initiatives
• Set and track key performance indicators (KPIs) to measure partnership success, event participation, and overall business impact
• Present regular reports to senior leadership on partnership performance, marketing ROI, and opportunities for future growth

Preferred Qualifications

• MBA
• Demonstrated interest or experience in leveraging AI technologies to drive innovation, efficiency, and value creation
• Ability to adapt to a fast-paced environment and stay updated on industry trends and advancements in AI technology