Director, Product Marketing

Summary

Join Rithum™, a leading commerce network, as Director, Product Marketing. You will be a strategic leader, driving product portfolio success through go-to-market strategies and impactful messaging. Collaborate cross-functionally with Product, Sales, Marketing, and Customer Success teams. Responsibilities include developing and executing go-to-market strategies, crafting compelling messaging, delivering market insights, enabling sales and marketing teams, championing customer feedback, owning performance metrics, and leading a high-performing team. The role requires extensive product marketing experience, strategic leadership, marketing expertise, cross-functional collaboration, data-driven decision-making, and strong communication skills. A Bachelor's degree in a related field is required, with an MBA preferred. Rithum offers a comprehensive benefits package including health insurance, retirement benefits, paid time off, remote work options, and professional development opportunities.

Requirements

• Experience: 10+ years of product marketing experience, including at least 5 years in a senior leadership role, with proven success in high-growth SaaS or technology organizations
• Strategic Leadership: Demonstrated ability to drive end-to-end go-to-market strategy, messaging, and campaign execution
• Marketing Expertise: Strong experience partnering with Marketing teams to design campaigns and produce assets for demand generation, thought leadership, and lifecycle engagement
• Cross-Functional Collaboration: Proven ability to work seamlessly with Product, Sales, and Customer Success teams to align on priorities and deliver business results
• Data-Driven Decision-Making: Strong analytical skills, with a track record of leveraging data to guide strategy and optimize performance
• Team Leadership: Success in managing and scaling high-performing product marketing teams while fostering professional growth and collaboration
• Communication Skills: Exceptional ability to influence stakeholders and communicate value across all levels of the organization

Responsibilities

• Develop and Execute Comprehensive Go-to-Market Strategies
• Lead cross-functional go-to-market planning for new product launches, enhancements, and feature updates, ensuring alignment with company revenue and growth goals
• Drive market adoption by collaborating with Marketing to design demand-generation campaigns, content marketing strategies, and lifecycle marketing initiatives
• Define and own launch objectives, milestones, and KPIs to track and report success
• Craft Messaging and Positioning that Resonates Across Channels
• Develop compelling messaging frameworks, competitive positioning, and value propositions tailored to key personas and industries
• Work with the Marketing team to ensure messaging consistency across all external touchpoints, including website, email campaigns, thought leadership content, webinars, and events
• Equip teams with clear narratives that align with both product functionality and customer pain points
• Deliver Market Insights to Inform Strategy
• Conduct in-depth market research, competitive analysis, and customer interviews to identify market trends, white space opportunities, and gaps in the portfolio
• Serve as the expert on market dynamics, buyer personas, and customer needs to guide Product development and marketing efforts
• Synthesize and share actionable insights to inform strategic decision-making, product roadmaps, and GTM priorities
• Enable Sales and Marketing Teams with Strategic Resources
• Develop comprehensive enablement materials, including product collateral, battle cards, competitor analyses, demo scripts, and playbooks, ensuring alignment with product and campaign strategies
• Collaborate with Marketing to design and deliver educational content, such as blogs, whitepapers, ebooks, and videos, to support demand generation and thought leadership efforts
• Partner with Sales Enablement teams to train Sales and Customer Success teams on messaging, use cases, and market differentiation
• Champion Customer-Centric Feedback and Advocacy
• Lead efforts to collect and integrate feedback from customers, prospects, and partners into product marketing strategies
• Advocate for customer needs and pain points within the organization to shape product enhancements and innovation
• Partner with Marketing to develop case studies and customer stories that highlight product impact and ROI
• Own Performance Metrics and Optimization
• Establish and monitor key performance indicators (KPIs) for product marketing success, such as pipeline contribution, content engagement, win rates, and customer adoption
• Use data to optimize messaging, campaigns, and enablement strategies for continuous improvement
• Report on the impact of product marketing efforts to senior leadership, providing actionable insights and recommendations
• Lead and Mentor a High-Performing Team
• Build, develop, and inspire a team of product marketing professionals, fostering a collaborative and results-oriented culture
• Set clear goals and performance expectations, providing mentorship and development opportunities to advance team members’ careers
• Encourage innovation and cross-functional alignment to drive shared goals across the organization

Preferred Qualifications

• Educational Background: Bachelor’s degree in Marketing, Business or a related field; an MBA is preferred
• Industry Experience: Prior experience in a Private Equity-backed organization and familiarity with high-velocity and enterprise SaaS GTM motions
• Technical Acumen: Understanding of SaaS product functionality and buyer needs in key verticals such as e-commerce, retail, or technology

Benefits

• Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1
• A 6% 401(k) match
• Competitive time off package with 20 days of Paid Time Off, 9 paid company holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and a paid volunteer day
• 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
• Accident, critical illness, and hospital indemnity insurance
• Pet insurance
• Legal assistance and identity theft insurance plans
• Life insurance 2x salary
• Access to the Calm app, MoveSpring, and Employee Assistance Program
• Remote work stipend for internet, cell phone, office furniture and supplies
• Culture and team-building activities
• Tuition assistance
• Career development opportunities
• Charitable contribution match up to $250 per year
• Remote-first working conditions
• Generous time off
• Wellness days
• Industry-competitive compensation and total rewards benefits