Director, Product Marketing

Summary

Join Hypersonix, a leading AI-driven platform revolutionizing eCommerce and retail profitability, as their Director of Product Marketing. You will drive the go-to-market strategy, showcasing innovative AI solutions to the retail industry. Responsibilities include developing industry insights, enabling sales success, leading go-to-market strategies, creating customer-centric tools, and accelerating commercial growth. The ideal candidate possesses 7+ years of B2B SaaS product marketing experience, a strong understanding of US market dynamics, and excellent communication and presentation skills. Strategic thinking, robust analytical skills, and solid project management skills are also essential. Join our team and make a lasting impact!

Requirements

• 7+ years of B2B SAAS product marketing experience — You have proven experience translating software product capabilities into differentiating storytelling and business value, ideally in the retail/e-commerce or customer experience space
• Strong understanding of the US market dynamics, customer behaviors, and competitive landscape. Proven track record of successfully launching and marketing software products
• Strategic thinking with operational pragmatism — You are able to understand and contribute to the evolution of business/product strategy, while being pragmatic and passionate for operational challenge
• Robust analytical skills — You are used to analyzing data / facts, in order to turn it into sharable insights
• Excellent communication and presentation skills, both written and spoken, knowing how to transform complex insights into compelling & actionable stories
• Experience in building trusted and efficient relationships with Sales, Marketing and Product management teams to impact go-to-market practices
• Solid project management skills, knowing how to lead cross-functional work streams
• Growth mindset, someone who is not afraid to think big and take on risk

Responsibilities

• Drive Industry Insights Deepen our understanding of the retail industry, including target audiences and customer needs
• Develop a clear point-of-view on customer pain points and business objectives, sharing insights with cross-functional teams (Product, Sales, Customer Success, and Marketing)
• Enable Sales Success Establish a robust sales enablement function at Hypersonix, crafting tools and strategies that boost sales efficiency and productivity
• Create impactful customer-facing collateral, such as first-call decks and one-pagers, while defining key messaging (use cases, value propositions, competitive positioning)
• Lead Go-to-Market (GTM) Strategies Define and execute GTM strategies for Hypersonix products, ensuring alignment across Product, Marketing, Sales, and Customer Success teams
• Articulate positioning and packaging/pricing for new products
• Influence go-to-market strategies by providing customer and market insights to cross-functional teams
• Create Customer-Centric Tools Collaborate with Marketing and Account teams to develop and share compelling customer stories
• Develop, manage, and improve product demonstration assets (demo environments, scripts, videos) in partnership with the Product team
• Identify opportunities to strengthen cross-functional partnerships for maximum scalability as Hypersonix’s offerings expand
• Accelerate Commercial Growth Define and execute GTM strategies for new markets (geographies, verticals, segments)
• Partner with data science and insights teams to uncover and act on opportunities that drive GTM efficiency
• Manage planning and execution of commercial initiatives, tracking performance to improve sales velocity and customer success