Senior Director, Product Marketing

Summary

Join Honeycomb, a leading observability service, as a senior product marketing leader. This remote-first role involves building and mentoring a high-performing team, developing strategic marketing plans, and collaborating cross-functionally. You will define and champion best practices, create compelling messaging, and ensure Honeycomb maintains its innovative edge. The position requires extensive experience in product marketing leadership, a data-driven approach, and strong communication skills. Honeycomb offers a competitive salary, generous equity, unlimited PTO, paid parental leave, and a remote-first culture.

Requirements

• Demonstrated experience building, leading, and motivating a product marketing team. You are effective at harnessing the time and energy of skilled people across marketing functions and the company at large to drive product success
• A hard-won playbook for driving demand, accelerating sales cycles, and increasing revenue through differentiated messaging, commercial enablement, and marketing programs for engineering and/or DevOps teams. Experience moving into the enterprise and expanding into new channels is a plus
• Strong storytelling capabilities to ensure Honeycomb rises above the noise in a crowded and technical market. You are able to create an emotional connection with our target audience, who are notoriously allergic to marketing, and inspire them to champion Honeycomb throughout their own organization
• Comfortable guiding and collaborating on a full range of PMM activities, including product launches, sales and CS enablement, competitive intelligence, roadmap development, pricing and packaging strategy, and analyst engagements
• A data-driven mindset to take the wealth of data coming from product telemetry and marketing systems to inform our go-to-market strategy
• An open and direct communication style. We consider clear and thoughtful communication (including a willingness to give and receive feedback) as a fundamental leadership skill and one of the strongest predictors of business impact

Responsibilities

• Take responsibility for product marketing, hire and support great talent, plus collaborate cross-functionally with other leaders, departments, and executives
• Grow the PMM team by creating clear expectations and accountability practices, opportunities for growth, and a culture of proactive thinking
• Build strong partnerships across the organization, especially with Product, Sales, Customer Success, and our internal thought leaders
• Define and champion best practices that make our PMM team, our marketing department, and our whole org efficient and effective
• Establish systems that help mature and scale our PMM practice, defining what Honeycomb needs from PMM both now and in future
• Collaboratively build plans for each of our product offerings to maximize awareness, adoption, and expansion
• Serve as a strategic partner in prioritizing business needs and team capacity, defining KPIs to track and measure success
• Create messaging and tell stories that differentiate us with our core audience
• Ensure we continue to be innovators in our space, building upon our bold thought leadership and category creation DNA
• Establish effective feedback loops and processes between PMM and the rest of the company
• Act as a coach and mentor to the PMM team
• Be a leader within the marketing department, ensuring we consistently raise our bar and achieve our goals
• Approach hard challenges with curiosity and rigorous experimentation
• Develop a deep understanding of our business, both technically and commercially
• Take a “Honeycomb first” perspective by making decisions and prioritizing resources in the best interest of the company

Benefits

• Base pay of $260,000- 290,000 + bonus
• A stake in our success - generous equity with employee-friendly stock program
• It’s not about how strong of a negotiator you are - our pay is based on transparent levels relative to experience
• Time to recharge - Unlimited PTO and paid sabbatical
• A remote-first mindset and culture (really!)Home office, co-working, and internet stipend
• 100% employee/75% for dependents coverage for all benefits
• Up to 16 weeks of paid parental leave, regardless of path to parenthood
• Annual development allowance