Product Marketing Director

Summary

Join Niche as the Director of Product Marketing and lead a high-impact team responsible for core product positioning, messaging, and go-to-market strategy. You will drive engagement with higher education and K-12 clients, collaborating across departments to ensure strong product-market fit. This role requires a deep understanding of the education market and its key decision-makers. You will establish Niche as a thought leader, create client-focused programs, and oversee sales enablement. The position offers a competitive salary, benefits, and a flexible work environment.

Requirements

• 10+ years of marketing experience, with a strong track record in product marketing, go-to-market strategy, and brand management
• Experience working in industries with complex business models, major competition, or regulatory challenges—ideally within education technology, SaaS, or a related field
• Proven ability to drive business results through strategic product marketing in growth-stage companies targeting business and consumer audiences
• Expertise in articulating the essence of complex products and the value they provide, with strong skills in messaging hierarchy and content strategy
• Deep understanding of the education market, including the needs of higher education and K-12 institutions, key decision-makers, and competitive landscape
• Knowledge of best-in-class product marketing frameworks and the ability to adapt them for Niche's specific needs to drive differentiation and growth
• Hands-on approach with a willingness to create messaging, pitch decks, and marketing assets alongside your team
• Strong written and verbal communication skills, with the ability to present effectively to executive leadership
• Leadership presence and interpersonal skills, capable of influencing and motivating cross-functional teams, particularly in product, marketing, sales, and client success
• Proactive, solutions-focused mindset with a strategic vision and an ability to balance analytical rigor with intuitive decision-making

Responsibilities

• Develop differentiated and unified positioning, messaging, reasons to believe, and go-to-market plans for our product solutions, with a prioritized focus on our educator clients and their stakeholders
• Lead a team of product marketers through product launches, ranging from complex new offerings to incremental updates
• Gain a deep understanding of our clients (higher education institutions, K-12 schools) and the key user profiles within them (enrollment officers, CFOs, provosts, college presidents, and heads of school), as well as the product-market fit, differentiators versus competitors, and the biggest opportunities for growth
• Establish Niche as a thought leader in the education sector by developing and promoting a strong point of view and voice in the market
• Create programs and content that help our clients maximize the value of Niche products, then collaborate with B2B marketing to transform those insights into case studies, testimonials, and sales pitches
• Oversee sales enablement by developing key sales and marketing assets such as pitch decks, case studies, one-pagers, and training materials
• Build and maintain strong and collaborative relationships with cross-functional leaders across Product, Marketing and Sales to ensure alignment and impact
• Foster a high-performing, high-energy, and collaborative product marketing team, defining the right structure and size for Niche while creating a supportive and fun work environment

Benefits

• Our national target base salary range is $149,760-$187,200, plus participation in our Annual Bonus and Stock Option Program. Base compensation will be commensurate with experience and skills
• We are a fully flexible workforce empowering our employees to choose to work remotely, in our Pittsburgh office or whatever combination suits you
• Full time, salaried position with competitive compensation in a fast-growing company
• Best-in-class 100% paid employee health plan, including vision and dental and supplemental coverage
• Flexible Paid Time Off Policy
• Stipend that allows you to build your work from home office in a style and function that suits your personal preferences
• Parental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents
• Meaningful 401(k) with employer match