Director, Product Marketing

Summary

Join Viator's B2B team as the Director of Product Marketing and lead a high-performing team driving significant growth. You will define and execute product marketing plans, conduct market research to inform product strategy, and oversee successful product launches. This role requires strong leadership, strategic thinking, and a proven track record in B2B product marketing. You will collaborate with cross-functional teams and mentor team members. Viator offers a competitive compensation package, flexible work arrangements, and various employee benefits.

Requirements

• 8+ years of experience in product marketing management, along with a proven track record in core B2B marketing skill sets such as writing, business case building, and campaign development
• 5+ years of leadership experience, successfully managing and developing large, high-performing product marketing teams
• Demonstrated ability to measure and optimize marketing outcomes, using data to drive decisions
• Strong leadership skills with the ability to motivate and inspire teams
• Exceptional strategic thinking, with a hands-on approach and willingness to dive into details
• Excellent communication, interpersonal, and collaboration skills
• Bachelor’s degree in marketing, business, or a related field

Responsibilities

• Lead and develop a high-performing product marketing team, fostering a culture of innovation and excellence
• Define and implement product marketing plans that align with business objectives and drive growth
• Establish and execute the company’s long term B2B investment and growth plans
• Conduct thorough user and market research to understand customer needs that informs product strategy, segmentation and go-to-market strategies
• Develop clear product positioning and messaging that differentiates our offerings in the market
• Oversee successful product launches, ensuring strategies are executed efficiently and effectively
• Collaborate with cross-functional teams, including sales, product management, and customer success, to ensure alignment and optimal market entry
• Establish metrics for product marketing success and measure outcomes against goals
• Use data-driven insights to optimize marketing strategies and achieve measurable improvements in performance
• Mentor and coach team members, fostering career growth and skill development
• Build a culture that encourages creativity, accountability, and continuous improvement
• Be willing to “roll up your sleeves” and contribute directly to projects when necessary, demonstrating a scrappy, can-do attitude
• Lock arms with Product Management to ensure close and productive team relationships in PMM:PM pairs, leading by example
• Work closely with other key stakeholders to ensure alignment and communication of marketing initiatives and results
• Serve as a thought leader and advocate for product marketing and B2B partners within the organization

Preferred Qualifications

MBA

Benefits

• Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary, annual bonus, and equity
• ���Work your way” with flexibility to suit your lifestyle. Viator takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like
• Flexible schedule
• Donation matching
• Tuition assistance
• Lifestyle benefit
• Travel perks
• Employee assistance program
• Health benefits