Product Marketing Director

Summary

Join sFOX, a leading prime dealer in the crypto space, as their Product Marketing Director! This part-time (20-30 hours/week) role focuses on driving client acquisition, engagement, and retention through various marketing initiatives. You will develop and execute go-to-market strategies, manage affiliate programs, create compelling content, and collaborate with cross-functional teams. The ideal candidate possesses strong analytical skills, experience in B2B fintech or crypto, and excellent communication abilities. This position offers the opportunity to make a significant impact in a rapidly growing company and reports to the SVP of Product Marketing. Compensation is $75-$100/hour, commensurate with experience.

Requirements

• 3-10 years of experience in product marketing, growth marketing, or related roles in a B2B fintech, finance, or crypto company
• Strong analytical skills with the ability to track, measure, and optimize marketing performance
• Excellent writing and communication skills for content creation, positioning, and campaign messaging
• Experience with GTM strategies, campaign execution, and performance analysis
• Familiarity with marketing automation tools (HubSpot, Marketo, or similar) and data analytics platforms (Google Analytics, Looker, or similar)
• Ability to work independently and manage multiple projects simultaneously

Responsibilities

• Define and execute product marketing initiatives with a focus on driving acquisition, engagement, and retention of institutional and professional clients
• Develop and execute GTM tests to evaluate new product and marketing strategies, helping refine messaging and positioning
• Assist in the formal launch of GTM programs, iterating on strategies that demonstrate strong performance in testing
• Create compelling content, marketing campaigns, and thought leadership pieces tailored to the crypto and fintech audience
• Design and execute outreach campaigns targeting key partners to drive direct revenue generation and business growth
• Manage referral and affiliate marketing programs, optimizing partnerships and performance to maximize ROI
• Track performance metrics and contribute to marketing reporting frameworks to enhance decision-making across teams
• Manage conference spend and revenue targets, spend, brand presence at key events and relationships with key event organizers as well as our PR firm
• Develop quarterly and annual summaries of marketing projects, KPIs, and business objectives
• Collaborate with product, sales, and growth teams to align marketing efforts with business goals
• Identify and explore strategic partnerships and industry collaborations that drive brand awareness and client acquisition
• Stay updated on industry trends, competitor activity, and emerging opportunities in crypto and fintech to inform marketing strategy
• Gain proficiency in marketing automation, data analytics, and reporting tools to measure and optimize campaign performance

Preferred Qualifications

• Industry experience and contacts within fintech or crypto are highly desirable
• Knowledge of crypto trading, custody, staking, and/or blockchain infrastructure

Benefits

• Remote first company
• The expected compensation range for this role is $75.00 - $100.00 per hour and will commensurate with experience, qualifications and location