Director, Product Marketing

Summary

Join Mattermost as the Director of Product Marketing and play a pivotal role in driving the go-to-market strategy for our platform and solutions. This strategic leadership role requires defining product positioning, creating compelling messaging, and collaborating with cross-functional teams. Deep understanding of target markets (defense, intelligence, and critical infrastructure enterprises) is crucial. You will be responsible for developing and executing go-to-market strategies, creating sales and partner collateral, managing product announcements and launches, conducting market research, and enabling sales teams. Success in this role demands exceptional storytelling, strong collaboration skills, and the ability to manage multiple priorities in a fast-paced environment. Mattermost offers a competitive salary and a remote-first work environment.

Requirements

• 8+ years of experience in product marketing, preferably in B2B and/or B2G software companies
• Strong understanding of the public sector, defense, intelligence, and critical infrastructure markets
• Proven experience developing go-to-market strategies for complex technical solutions
• Exceptional storytelling and messaging skills with the ability to translate technical features into business benefits
• Strong cross-functional collaboration skills, working closely with product management, sales, and marketing teams
• Ability to manage multiple priorities in a fast-paced, high-growth environment

Responsibilities

• Develop and execute the go-to-market strategy for Mattermost’s products and solutions, ensuring alignment with company revenue goals and growth objectives
• Develop and iterate on a clear, compelling value proposition that connects with enterprise audiences, including champions, economic buyers, implementation partners, and internal audiences. Use value pillars, use cases, and concrete ROI to guide messaging. Ensure consistency across communications, collateral, and GTM programs
• Work with internal content, design, sales enablement, and marketing teams, as well as external customers and partners, to translate product messaging and positioning into compelling sales and partner collateral. This includes first meeting decks, data sheets, competitor battlecards, web copy and pages, pricing and packaging materials, internal and external Q&As, business value references, and customer case studies. Support sales enablement and content teams to make collateral web-discoverable, current, and easy to find
• Collaborate closely with the Product and GTM teams, ecosystem partners, and PR firms to drive awareness and adoption. Focus on announcements and launches that showcase new value from our platform, evidenced by customer and partner success and endorsements. Lead briefings with analysts, key customers, the market, and internal organizations in both small and large groups
• Utilize insights from listening systems and customer, partner, and ecosystem data to work with product, engineering, and GTM organizations to identify market and ecosystem opportunities. Focus on competitive and partnership dynamics as inputs for product strategy, planning, road mapping, and pricing and packaging. Collaborate on pricing and packaging initiatives across product marketing, product, and sales
• Conduct market research and gather competitive intelligence to inform product strategy and positioning
• Create and deliver sales enablement materials, including playbooks, battle cards, customer case studies, and product presentations, to support the sales team in closing new logo ARR
• Partner with the content marketing team to develop product-focused content, including whitepapers, webinars, blogs, and video assets
• Collaborate with strategic partners to align product marketing efforts and drive joint go-to-market initiatives
• Work with customer success to identify and develop customer advocates, capturing stories that demonstrate the value of Mattermost’s solutions in mission-critical use cases
• Collaborate with the growth marketing team to develop targeted campaigns that drive awareness and pipeline for specific solutions and industries
• Partner with sales, sales enablement, sales engineering, marketing, product, and GTM teams to identify and clear bottlenecks in the enterprise new logo journey. Focus on stages from awareness to closing by uncovering root issues and developing talking points, collateral, and offers (e.g., white papers, workshops, architectural reviews) to increase conversion rates

Preferred Qualifications

• Experience marketing solutions on hyperscaler infrastructure
• Understanding of key compliance and security frameworks relevant to government and defense sectors

Benefits

• $180,000 - $220,000 a year
• Remote-first