Director, Product Marketing

Summary

Join Solo, a leading API and Service Mesh Management Platform company, as their Director of Product Marketing. You will be responsible for developing and executing comprehensive marketing strategies to drive product adoption and revenue growth. This role requires deep understanding of the technology landscape, including Kubernetes and Service Mesh. You will collaborate with cross-functional teams, create marketing collateral, lead go-to-market planning, and analyze market data. The ideal candidate has B2B product marketing experience in the infrastructure space and recent hands-on experience at a large organization or startup. Solo offers a fun and fast-paced work culture.

Requirements

• B2B product marketing in the infrastructure space
• Needs to have recent hands on keyboard work at a large organization and/or startup leadership experience

Responsibilities

• Develop and execute the overall product marketing strategy to drive awareness, demand, and adoption of our Gloo Platform portfolio of products
• Conduct market research to identify customer needs, market trends, and competitive landscape, translating findings into actionable insights and strategies
• Collaborate closely with cross-functional teams, including product management, engineering, sales, and customer success, to align marketing initiatives with business objectives
• Develop and refine product positioning and messaging that effectively communicates the unique value proposition of our products, differentiating them in the market
• Create compelling marketing collateral, including whitepapers, datasheets, case studies, presentations, and website content, to support sales and customer education efforts
• Lead go-to-market planning and execution for product launches, ensuring alignment across all marketing channels and driving maximum impact
• Develop and maintain strong relationships with industry influencers, analysts, and key partners to amplify our product messaging and strengthen market presence
• Analyze market and competitive data to identify market opportunities, drive product roadmap decisions, and provide recommendations for continuous improvement
• Collaborate with demand generation teams to develop and execute effective marketing campaigns that generate qualified leads and contribute to revenue growth
• Monitor and report on key performance indicators (KPIs) to assess the effectiveness of marketing initiatives, making data-driven recommendations for optimization