Director, Revenue Marketing

Summary

Join Zone & Co. as the Director of Revenue Marketing and spearhead the creation and execution of a scalable marketing strategy to achieve new business pipeline and revenue targets. You will develop and implement a comprehensive pipeline generation strategy, lead multi-channel targeted campaigns, and foster alignment between sales and marketing teams. Responsibilities include designing engaging events, crafting lead nurturing campaigns, and collaborating with various teams on asset generation and marketing operations. The ideal candidate possesses 7+ years in B2B demand generation, 8+ years in marketing, and experience with various MarTech platforms. Location preference is EST/CST. Zone & Co. offers a comprehensive benefits package, details of which can be found on their website.

Requirements

• 7+ years in B2B demand generation
• 8+ years of experience in Marketing
• Experience working with Hubspot, Salesforce, 6Sense, ZoomInfo, and other MarTech platforms

Responsibilities

• Develop and execute a comprehensive pipeline generation strategy, focusing on achieving top-of-the-funnel acquisition goals and driving our account-based marketing (ABM) initiatives
• Take ownership of marketing-sourced pipeline building across key audience segments, personas, target geographies, channels, and market verticals to drive predictable, scalable, and repeatable pipeline growth, ultimately contributing to revenue expansion
• Design, develop, and launch multi-channel targeted campaigns, encompassing paid advertising, email marketing, content marketing, account-based marketing, events, and more, to effectively reach and engage prospects at various stages of the sales funnel
• Plan and execute engaging events such as webinars, workshops, and industry gatherings to enhance audience engagement and drive revenue
• Craft and execute lead nurturing campaigns tailored to target buyer personas, utilizing real-time measurements to assess lead quality and conversion rates
• Collaborate closely with sales teams to develop and execute marketing campaigns for cross-sell/up-sell and retention initiatives
• Foster alignment between sales and marketing teams, ensuring cohesive execution of our campaign strategy and enabling seamless conversion of engagement into pipeline and revenue
• Establish and maintain alignment with the sales team on key metrics, messaging, buyer personas, Ideal Customer Profile (ICP), and other essential Go-To-Market (GTM) elements
• Work collaboratively with content marketing and communications team members to create compelling assets for new customer acquisition campaigns and demand programs, including high-value offers, industry reports, videos, case studies, whitepapers/eBooks, and interactive tools
• Oversee Marketing Operations and collaborate with Sales Operations to optimize lead/account management processes, messaging, and technology stack, including lead/account routing, scoring models, response times, sales follow-up cadences, and marketing nurturing
• Evaluate overall program performance and return on investment (ROI) by analyzing program impact on pipeline, bookings, and revenue
• Collaborate with our external demand marketing agency, as well as the Content and Brand Marketing, Product Marketing, and Sales teams, to develop and promote awareness, acquisition, retention, and cross-sell campaigns

Preferred Qualifications

Location in EST/CST is preferred, PST is not desirable

Benefits

• Fully remote company
• Prioritize flexibility and balance