Director, Strategic Marketing

Summary

Join Aledade as the Director of Strategic Marketing and lead the Strategic Marketing team, driving company growth through targeted Account-Based Marketing (ABM) strategies. You will oversee the development and execution of integrated multi-channel campaigns focused on high-value enterprise accounts, ensuring seamless collaboration between marketing and Network Development. This leadership role demands expertise in ABM campaign design, data analysis, and team management. The position offers flexibility with geographic location, allowing remote work from anywhere in the U.S. or from our Bethesda, MD or Durham, NC offices. You will partner closely with various teams to ensure cohesive go-to-market strategies and contribute to measurable results aligned with business objectives. Aledade offers a comprehensive benefits package, including flexible work schedules, health insurance, paid time off, parental leave, and more.

Requirements

• Bachelor's degree or relevant, equivalent work experience in marketing, communications, business, finance, health care or related discipline
• 12+ years of experience in marketing, business development or other field related capacity
• 8+ years of experience managing a team

Responsibilities

• Develop and implement strategic ABM programs that support business goals and drive growth in high-value enterprise segments
• Oversee the creation and execution of integrated campaigns across digital, events, direct outreach, and GDR channels, in collaboration with Strategic Sales and other marketing functions
• Manage and inspire the Strategic Marketing and SADR teams, promoting alignment, collaboration, and high performance across all roles
• Provide mentorship and professional development while fostering a results-driven environment
• Partner closely with Strategic Accounts Team, Portfolio Marketing, and Sales Operations to ensure cohesive go-to-market strategies, messaging, and target account engagement
• Utilize data and performance metrics to track the effectiveness of ABM and SADR initiatives
• Analyze results, present outcomes, and optimize strategies for pipeline acceleration and conversion
• Stay current on industry trends and best practices to continuously enhance ABM programs and identify new growth opportunities

Preferred Qualifications

• Strong leadership and team management skills
• Excellent communication and collaboration skills
• Ability to work in a fast-paced, dynamic environment
• Demonstrated expertise designing and launching complex, personalized ABM campaigns in partnership with sales organizations
• Strong understanding of enterprise sales cycles, pipeline acceleration, and account-based engagement techniques
• Analytical and data-driven mindset; proficiency with CRM, marketing automation, and ABM platforms
• Excellent communication, organizational, and leadership skills
• Experience guiding team development and fostering cross-functional collaboration
• Up-to-date knowledge of industry trends and best practices in strategic marketing and business development

Benefits

• Flexible work schedules and the ability to work remotely are available for many roles
• Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners
• Robust time-off plan (21 days of PTO in your first year)
• Two paid volunteer days and 11 paid holidays
• 12 weeks paid parental leave for all new parents
• Six weeks paid sabbatical after six years of service
• Educational Assistant Program and Clinical Employee Reimbursement Program
• 401(k) with up to 4% match
• Stock options