Director, Syndicated Content

Summary

Join Launch Potato as the Director of Syndication at FinanceBuzz and lead the strategic direction of content across key syndication platforms like MSN, Apple News, and NewsBreak. Define the editorial vision, refine the brand voice, and create a roadmap for revenue and audience growth. You will analyze data, translate insights into content strategy, and work with the Editorial Operations Manager to ensure efficient production. This hands-on role involves sprint planning, editing, headline writing, and photo selection. Oversee a high-performing editorial team, mentor senior staff, and make data-driven decisions to maximize reach and impact. The ideal candidate is a visionary and operational leader who can develop high-level strategies while providing clear editorial direction and coaching others to success.

Requirements

• Proven ability to lead high-volume editorial operations with a focus on revenue growth, content quality, and audience expansion
• Fluency in content syndication platforms (Apple News, MSN, Yahoo, NewsBreak), including performance drivers and monetization levers
• A data-obsessed mindset paired with strong analytical and technical skills — mastery of Looker and Google Sheets is a must
• Adept at leading a team and developing scalable strategies
• An entrepreneurial, adaptable mindset and a passion for helping audiences make smart decisions with their money
• Exceptional editorial judgment and creative ideation skills, especially in headline writing
• An open mind around the implementation of AI in your personal workflow and in content creation
• 7+ years of digital editorial leadership experience, including managing high-output teams and developing platform-driven strategies

Responsibilities

• Define and lead a high-impact content strategy across syndication platforms (Apple News, MSN, NewsBreak, Yahoo), optimizing for traffic, engagement, and revenue
• Maintaining FinanceBuzz’s editorial voice and excellence across a fast-paced, high-volume production pipeline (25+ stories per day)
• Monitor and interpret performance data to iterate on content strategy, increasing CTR, and optimizing content monetization
• Personally review, edit, and approve content to uphold editorial standards and align output with performance goals
• Collaborate cross-functionally with SEO, Monetization, and Analytics teams to surface insights and activate content opportunities
• Mentor and manage a team of in-house and freelance writers and editors, building training programs and professional development paths
• Represent the Syndication team in company meetings and ensure goals and priorities are communicated clearly across teams
• Introduce bold editorial experiments — including headline frameworks, visual strategies, and new formats — that translate into measurable wins