Email Marketing Automation Specialist

Summary

Join CommonLit, a nonprofit edtech organization, as an Email Marketing Automation Specialist (Contractor) to enhance our retention marketing efforts. You will design and implement a fully automated lifecycle system using Redshift data and advanced segmentation to reach customer educators with timely communication. This role involves auditing the current setup, building new workflows in HubSpot, and training internal team members. The contract is for 4 months, up to 20 hours per week, with potential for future advisory support. Your expertise in email automation, data integration, and lifecycle strategy will be crucial in scaling our retention efforts and improving partner experience. The ideal candidate possesses strong technical skills and a builder's mindset.

Requirements

• 6+ years of experience in lifecycle, CRM, or retention marketing, with a strong track record in email automation and systems design
• Proven ability to stand up marketing automation systems from scratch
• Skilled at working with data integrations, ETL pipelines, and customer segmentation (especially using internal data warehouses like Redshift)
• A strong grasp of what drives user retention and engagement and the ability to build campaigns that support both
• Comfortable working in HubSpot, with a clear POV on where it shines and where it falls short for B2B comms
• Excellent communication and documentation skills; you know how to transfer knowledge, not just build things
• Strategic and solutions-oriented; someone who thrives on tackling complex systems and making them work smarter

Responsibilities

• Audit current email workflows and infrastructure in HubSpot to identify opportunities and pain points
• Design and implement a scalable, segmented automation system across the customer lifecycle, from onboarding to winback
• Leverage Redshift data and internal integrations to power dynamic content and advanced segmentation
• Recommend and configure the most appropriate tools and processes for long-term automation (within platform constraints)
• Build lifecycle workflows such as onboarding nudges, task reminders, renewal prompts, upsell triggers, and re-engagement sequences
• Define logic and goals for each automation track in collaboration with Account Management, Data Science, and Marketing
• Collaborate with stakeholders to outline message objectives and structure and draft email copy
• Build systems that give Account Managers visibility into the outreach their assigned customers have received (or missed), ensuring they can personalize follow-up and avoid overlap
• Establish key lifecycle and retention metrics; set up dashboards to track campaign performance end-to-end
• Ensure campaigns are measurable with clearly defined conversion actions (e.g., onboarding completion, renewal, engagement) and downstream impact (e.g. product usage)
• Develop clear documentation and standard operating procedures to ensure continuity after handoff
• Train internal team members on how to monitor, troubleshoot, and optimize automated workflows and apply best practices moving forward

Preferred Qualifications

Experience working in education or with school/district audiences, especially navigating firewall and deliverability challenges

Benefits

$65-$75/hour for up to 20 hours per week on a 4-month contract