Email Marketing Lead

Summary

Join Fella & Delilah as their Email Marketing Lead and own their email program completely. You will be responsible for crafting compelling email sequences that convert and connect with customers, defining the overall email strategy, and building scalable systems. This is a full-time, fully remote role reporting directly to the Lifecycle Marketing Lead. You will play a crucial role in helping customers on their health transformation journey, from initial engagement to long-term success. The company is experiencing rapid growth and offers a unique opportunity to shape their culture and make a significant impact. Compensation includes a competitive salary, comprehensive benefits, and equity.

Requirements

• Care deeply about every subscriber. Every email you send could be the one that helps someone change their life
• Master the email tech stack. & when something breaks, you don't wait for help - you fix it
• Own serious numbers before. You understand email attribution models, know how to set up meaningful tests, and can spot a statistical fluke from a mile away. Most importantly, you know which metrics actually matter
• Learn (maybe the hard way) that manual processes are the enemy of scale. When you build something that works, you make sure it can be easily templated and replicated across brands
• Details matter to you. A lot. You test every email in every client. You catch issues before anything goes live
• Ship fast but smart. You know when to move quickly and when to slow down to get things right

Responsibilities

• Obsess over understanding our fellas' journey, from their first doubt about clicking "sign up" to their proudest transformation moments. You'll speak their language, understand their fears, and know exactly what message they need, when they need it
• Define our entire email strategy - from acquisition to retention. You'll know exactly which metrics move the business and build systems to improve them. When something's not working, you'll already be testing solutions
• Dive deep into Customer.io's technical capabilities, write Liquid templates that make personalization feel magical, and ensure rendering is stunning across every email client. You bridge the gap between marketing and engineering, leading email infrastructure discussions
• Craft sequences that convert because they connect, not because they pressure. You'll build automated flows that feel personally written. When a fella opens your email, it should feel like hearing from someone who genuinely gets their struggle
• Create systems that scale without losing soul. You'll build modular templates, establish clear processes, and maintain quality across different brand voices. You'll automate everything that should be automated and keep human touch where it matters most

Preferred Qualifications

• Lead projects that got people excited to work with you again
• Think strategically and want to grow beyond email marketing
• Experience juggling multiple brand voices without losing their essence
• Thrive in the chaos of high-growth environments
• Have a track record of email marketing innovation

Benefits

• US$24k-US$28k annual salary, including 13th month pay & equity
• Comprehensive medical insurance ($500/yr)
• Generous PTO with a yearly minimum (>2wks/yr)
• Our team is fully distributed across the world and functions fully remotely
• Budget for books, courses, coaching ($400/yr)
• Budget for gym, health apps ($400/yr)
• Macbook & work-from-home equipment provided as needed
• Free biweekly health coaching