Senior Segment Marketing Lead

Summary

Join 1Password as a growth-oriented revenue marketing leader to develop and drive the enterprise segment marketing strategy. You will collaborate with sales, product, and marketing teams to execute marketing programs achieving growth objectives and engaging target enterprise accounts. This remote role (Canada/US) requires 10+ years of B2B marketing experience with a focus on enterprise marketing in technology, cybersecurity, or SaaS. You will develop and execute integrated marketing campaigns, work closely with sales, and leverage data for decision-making. Success will be measured by lead and pipeline generation. 1Password offers competitive compensation, benefits (health, dental, retirement, PTO, equity), and a collaborative work environment.

Requirements

• 10+ years of B2B marketing experience, with a strong emphasis on Enterprise-specific marketing in the technology, cybersecurity or SaaS industry
• Deep understanding of enterprise buyer personas, particularly within IT, Security, or similar domains. Experience with ABM and a deep understanding of the enterprise sales cycle and nuances
• Proven track record of owning, designing and executing integrated marketing campaigns that drive pipeline and revenue growth within enterprise markets
• Experience working closely with sales, product, and marketing teams, with a demonstrated ability to communicate and influence across departments
• Advanced ability to analyze data to measure success and refine strategies for improved results
• Strong writing, presentation, and interpersonal skills, with the ability to convey complex ideas to a range of audiences
• A proactive, innovative approach to marketing, with a desire to continuously learn and adapt to evolving market trends

Responsibilities

• Develop the Enterprise Segment Marketing Strategy: Establish the campaign strategy, objectives, and key results for the Enterprise segment. You will be responsible for provoking Enterprise demand, and driving awareness, engagement, and pipeline through targeted marketing programs
• GTM Partnership: Work hand-in-hand with the VP of Enterprise Sales to align marketing strategies with sales priorities, refine targeting and account surround tactics for high-impact accounts, and ensure marketing efforts are directly contributing to pipeline growth and revenue objectives within the enterprise segment
• Campaign Development and Execution: Lead the creation of integrated marketing campaigns that address the unique needs and pain points of Enterprise customers. Working with Solutions and Content Marketing, develop a structured buyer journey framework that addresses each stage of the sales funnel, from awareness to consideration to decision. Utilize a blend of marketing channels, including digital, ABM, email, events, and high-value content, to create campaigns that engage, educate, and drive conversion among enterprise prospects
• Field & Partner Events: Activate CISO-focused and high-value, high impactful in-person experiences as a key tactic for engaging Enterprise customers. Develop a strategy for targeting and driving Enterprise CISO participation that capitalizes on 1Password hosted events
• Messaging Consistency: You will be accountable for ensuring consistent messaging is used across all channels to reinforce our value proposition to Enterprise customers

Benefits

• Health, dental, 401k and many others
• Generous paid time off
• An equity grant
• Participation in our incentive programs
• Maternity and parental leave top-up programs
• Wellness spending account
• Generous PTO policy
• Company-wide wellness days off scheduled throughout the year
• Wellness Coach membership
• Comprehensive health coverage
• Employee stock option program for all full-time employees
• Retirement matching program
• Training budget, 1Password University access, and learning sessions
• Free 1Password account (and friends and family discount!)
• Paid volunteer days
• Employee-led DEIB programs and ERGs and ECGs
• Fully remote environment
• Peer-to-peer recognition through Bonusly