BigID is hiring a
Email Marketing Manager

Summary

Join a people-centric culture that is fast-paced and rewarding at BigID, where you'll have the opportunity to work with some of the most talented people in the industry who value innovation, diversity, integrity, and collaboration. We are looking for an Email Marketing Manager to partner with a cross-functional global marketing team to support the development, execution, and optimization of email as a demand channel.

Requirements

• 2+ years of experience in email marketing, copywriting, or a related role
• Self starter attitude and drive to test and optimize
• Knowledge of B2B email trends and best practices
• Proven ability to create compelling copy that drives engagement and supports business outcomes
• Excellent written and verbal communication skills
• Ability to juggle multiple projects with tight deadlines, while being flexible to accommodate shifting schedules

Responsibilities

• Collaborate cross-functionally to develop and optimize the email campaign lifecycle – from concept development through results measurement - to build a strong engaged marketable database and influence full-funnel conversion rates
• Conceptualize, author, build, and optimize automated persona-based nurture programs to align with our overall campaign strategy and pipeline goals
• Manage end-to-end execution of email campaigns - including setting goals, internal enablement and communication, audience strategy and targeting, personalization strategy, behavior triggers, creative and content, analyzing and reporting on results
• Own the execution of monthly newsletter programs - including customer newsletter and communications and a new engaging prospect newsletter
• Develop and own the quarterly email communications calendar, as well as run a weekly email enablement and reporting results meetings
• Analyze, report on and make data-driven recommendations for email KPIs including engagement metrics like deliverability, open rates, click rates, opt-out rate plus conversion metrics like conversion rates, volumes with a focus on driving improvements to support our business goals
• Analyze and report on email as a channel - Identify automation opportunities, industry developments and trends, best practices, and innovative execution strategies
• Manage customer databases and segmentation by persona, ecosystem and buying stage
• Ensure email templates are mobile-friendly and compatible with multiple email platforms
• Ensure compliance with email marketing regulations and best practices, including CAN-SPAM and GDPR

Benefits

• ���� Work from home with a global remote-first community
• Global Culture Corner
• Flexible PTO and Quarterly Volunteer Days
• ���� Equity Participation
• 100% employer-covered medical, dental, and vision options available to you
• ���� Additional insurance benefits like pet insurance and legal assistance
• ���� Learning & Development Opportunities
• Fidelity Employer Sponsored 401K
• Robust DEI Program with several vibrant ERG communities
• Paid Parental Leave