Email Marketing Manager

Summary

Join The Muse as an Email Marketing Manager and oversee the strategy, execution, and growth of our email program. This maternity leave coverage position offers the potential to become a long-term role. You will own the email calendar, build and deploy emails using SendGrid, lead communications strategies, and analyze A/B testing results. Collaboration with various teams is crucial, and you will manage email deliverability, list growth, and sponsored campaign tracking. The ideal candidate possesses extensive email marketing experience, a passion for subscriber engagement, strong analytical skills, and exceptional project management abilities.

Requirements

• You have extensive experience working with email platforms and leading and scaling a sizable email function (+4M emails per month)
• You love building businesses and have experience exponentially growing an email and/or newsletter file
• You are comfortable and some familiarity working with both editorial and branded content
• You have a passion for doing what is right by subscribers by leveraging sound quantitative abilities and problem-solving skills
• You’re analytically-minded, comfortable with Excel and have been directly responsible for data analysis and synthesis; you enjoy using data to make recommendations on how marketing/content programs can better reach a user and meet business goals
• You possess strong project and process management skills with an exceptional attention to detail
• You can work independently and manage multiple priorities concurrently
• You have worked across teams on projects with multiple stakeholders, and know how to get this done
• You have a growth mindset focused on driving outcomes with a can-do attitude and a demonstrated pattern of accountable decision making

Responsibilities

• Own the email calendar: coordinate across teams to plan and schedule email campaigns
• Build and deploy all emails using SendGrid Marketing Campaigns editor
• QA all emails and work with stakeholders in Editorial and Account Management to to test and incorporate feedback during the approval process; some QA processes will include external clients
• Lead the core communications strategies across both advice and job seeker audiences
• Make decisions on optimizations to scale communications across all customer campaigns (Newsletters, Job Alerts, etc)—plan, execute, and analyze A/B testing, using results to form actionable insights to inform planning and future strategy
• Partner with Product to increase our subscriber base and identify new triggers/data points to improve relevancy
• Own reporting and channel analysis—monitoring performance data to guide decision making
• Serve as the owner of SendGrid, our email platform, across the organization
• Identify areas for process improvement and work cross-functionally to implement
• Monitor and manage email deliverability, list growth, and hygiene
• Manage tracking and revenue recognition for sponsored email campaigns

Benefits

$75,000 - $85,000 a year