Email Marketing Manager

Summary

Join Wrike as an Email Marketing Manager and make a significant impact on our marketing efforts. You will create engaging email campaigns and landing pages, manage email marketing automation, and analyze campaign performance. This role requires experience with marketing automation tools like Marketo and a strong understanding of email marketing metrics. You will collaborate with cross-functional teams, contribute to team goals, and present data-driven insights to management. Wrike offers a comprehensive benefits package including paid vacation, sick leave, health and life insurance, parental leave, and a hybrid work model.

Requirements

• 2+ years of marketing experience and a desire to grow in the field of email marketing/automation
• 1+ years experience with marketing automation tools like Marketo, HubSpot, MailChimp, etc
• Understanding the metrics of email marketing campaigns and ability to analyze email performance
• Familiarity with A/B and multivariate testing methods to optimize email campaigns
• Ability to meet tight deadlines in a fast-paced environment with high attention to detail and accuracy
• Capable of working independently while effectively collaborating with cross-functional teams
• Good project and program management skills
• Experience with customer segmentation techniques

Responsibilities

• Create emails and landing pages for email campaigns using email and landing page builder tools (no coding is required)
• Manage and execute blast email campaigns and triggered communications
• Develop new nurturing campaigns and maintain existing ones to improve their performance
• Create and manage Marketo programs for various marketing channels and enable its tracking and synchronization with SFDC and other tools
• Handle lists uploads for marketing campaigns
• Prepare, analyze, and present performance reports to management and stakeholders, offering data-driven insights and recommendations
• Contribute to setting and achieving team and company goals and deliverables
• Follow established processes and frameworks using Wrike as a company’s work management tool

Preferred Qualifications

• Experience with other marketing operations-related tools (CRM, QA systems, mobile notification platforms, email builders, CMS systems etc.)
• Knowledge of GDPR, CAN-SPAM, and other email compliance regulations
• Basic understanding of HTML and CSS is a plus

Benefits

• 28 calendar days of paid vacation
• Sick leave compensation
• Life insurance plan
• Health insurance plan
• Fitness plan (800 EUR/year)
• Parental leave
• 2 volunteer days
• Full-remote & On-demand access to Co-working space
• Utility allowance (30 EUR/month, subject to taxation)