Engagement Marketing Manager

Summary

Join Instacart's marketing team as a highly technical Marketing Manager to lead the development and maintenance of white label ESP systems for CRM programs. You will enable partners to effectively manage their CRM initiatives, collaborating with stakeholders across various teams. This role requires 5-6 years of hands-on experience executing CRM programs, expertise in marketing automation systems, and strong project management skills. The position is remote, with a competitive compensation and benefits package including equity grants, and is currently open to candidates in Ontario, Alberta, British Columbia, and Nova Scotia. Instacart offers a flexible work environment and values a data-driven approach to marketing.

Requirements

• 5-6 years of hands-on experience executing CRM programs, including backend setup and ongoing technical implementations and maintenance across systems
• Experience leveraging a complex marketing automation/CRM system like ExactTarget, Braze or Responsys
• Deep expertise in customer segmentation, list management, deliverability and CAN-SPAM laws
• Experience with data-driven marketing and building programs that drive incremental results
• Exceptional project management skills and experience managing multiple competing projects/deadlines with extremely strong attention to detail
• Customer obsessed and a creative thinker; you care deeply about the customer experience
• Excellent analytical and quantitative skills
• Ability to effectively coordinate complex projects with multiple stakeholders through strong communication skills and ability to influence overall strategy

Responsibilities

• Build and maintain the tooling and technical infrastructure for whitelabel CRM programs
• Administer, configure, and maintain the ESP and each individual workspace per program
• Partner regularly with Eng on system integrity, efficiency, and troubleshooting
• Create and monitor complex automations with static and dynamic target and content
• Ensure whitelabel partners have the tools necessary to set up campaigns, tests, segmentation and complex personalization logic
• Collaborate cross-functionally with Creative, Partner Marketing, Business Development, Product, Engineering, and Data Science to deliver impactful programs for our partners based on their unique needs

Preferred Qualifications

• Braze experience is a plus
• Fluency in HTML/CSS to debug emails ahead of each send
• Experience in the on-demand economy a bonus
• Comfortable with learning new technologies

Benefits

• Instacart provides highly market-competitive compensation and benefits in each location where our employees work
• This role is remote
• This role is eligible for a new hire equity grant as well as annual refresh grants
• $117,000 — $130,000 CAD