Enrollment Marketing Manager

Summary

Join Encoura as an Enrollment Marketing Manager and champion client engagement. You will analyze marketing efforts, develop strategic student search strategies, and execute marketing campaigns. Responsibilities include project scoping, data analysis, communication planning, and reporting on campaign outcomes. You will collaborate with internal teams and clients to achieve institutional objectives. This role requires a Bachelor's degree (Master's preferred), 5+ years of leadership experience in marketing services within higher education, and strong communication skills. Encoura offers a mission-driven culture and a comprehensive benefits package.

Requirements

• Bachelor’s degree
• 5+ years of leadership in a marketing services capacity, preferably in an Office of Admissions, Enrollment Management or Higher Education setting
• Significant experience designing and executing complex, goal oriented, marketing campaigns
• Ability to understand and communicate multifaceted data to members
• Prior involvement in strategic student search purchasing and execution
• Excellent verbal and written communication skills
• Comfortable with public speaking and presenting concepts with large audiences
• Desire to and skill in presenting data and outcomes
• Demonstrates and fosters honesty and integrity
• Good interpersonal skills
• Maintains a positive attitude and treats others respectfully
• Demonstrates flexibility and adaptability to changing priorities
• Ability to handle multiple projects and manage time effectively
• Ability to be self-sufficient and problem solve
• Must be willing to collaborative and work well within a team

Responsibilities

• Analyze member institutions’ marketing efforts and areas of need
• Assess prospect purchase history, create recommendations, and lead strategic student search efforts
• Scope projects for prospective clients through analysis of available data, markets and historical activity
• Develop and implement strategic electronic and print communication plans
• Direct the execution of unique solutions for maximum impact to member institutions
• Identify and monitor key metrics in enrollment conversions and marketing initiatives and work directly with members to meet their institutional objectives
• Communicate effectiveness of solutions to member institutions via reoccurring strategic briefs and reporting efforts
• Ensure timely execution for best results to member institutions
• Anticipate impact of, and act on, changes to marketing initiatives in regards to both Encoura and our member institutions
• Provide expertise to a cross functional team responsible for execution of complex marketing service projects
• Report on campaign outcomes and present options for continued success in future contracts
• Host training sessions for admission professionals to further develop their understanding of best marketing practices
• Participate in session proposals and presentations for varying audiences in higher education
• Support other departments objectives to provide right sized marketing solutions for member institutions
• Impact the lives of millions of colleges going students through partnerships with member institutions

Preferred Qualifications

• Master’s degree
• Knowledge of CRM and other admissions technologies
• Extensive knowledge of Microsoft Office products and presentation software

Benefits

• Comprehensive health and benefits package
• 401k company match that vestsimmediately upon participation
• Paid holidays and a generous PTO policy
• Paid parental leave