Growth Marketing Manager

Summary

Join Newsela as a Growth Marketing Manager to lead product-led growth initiatives for Newsela and Formative. This role focuses on acquiring and engaging new teachers for the free product versions, converting them into qualified leads, and contributing to revenue growth. You will develop and execute data-driven strategies, collaborate with various teams, and leverage marketing automation. The ideal candidate possesses 5+ years of experience in growth marketing within a SaaS or edtech environment, strong analytical skills, and excellent cross-functional collaboration abilities. Newsela offers a competitive salary, incentive stock options, and a comprehensive benefits package including remote work options, flexible PTO, health and wellness programs, and professional development opportunities.

Requirements

• 5+ years of experience in growth, performance, lifecycle marketing, or a related field, with a track record of success in a SaaS or edtech environment
• Proven expertise in product-led growth, user acquisition, funnel optimization, and lifecycle marketing
• Strong analytical skills with experience using marketing automation platforms (e.g., Marketo, HubSpot, Pardot), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics, SEMRush, Heap, Tableau)
• Excellent cross-functional collaboration skills, with the ability to partner effectively with product, sales, and other marketing teams
• Data-driven mindset that values continuous testing, iteration, and optimization
• Experience implementing growth experiments and leveraging insights to drive strategic decisions
• Strong communication skills and a passion for creating innovative, engaging campaigns that resonate with educators

Responsibilities

• Develop and own the product-led growth strategy for both Newsela and Formative, focusing on teacher acquisition for the free product tiers
• Drive innovative campaigns to increase teacher awareness and enrollments, and optimize onboarding funnels to ensure strong user activation and engagement
• Create targeted programs (e.g., email nurture tracks, in-app messaging, webinars) that encourage ongoing product use and deepen adoption among free users, preparing them for upsell opportunities
• Design and implement tactics that convert free users into qualified leads, working closely with the sales team to hand off high-intent educators for follow-up and pipeline growth
• Partner with product, sales, content marketing, and customer success teams to ensure messaging and campaigns align with product roadmaps, market priorities, and revenue goals
• Continuously monitor key performance indicators (KPIs)—such as acquisition rates, product usage metrics, channel performance, and conversion rates—using insights to optimize campaigns and drive iterative improvements
• Foster a culture of experimentation by running A/B tests and growth experiments to identify the most effective channels and tactics for driving teacher acquisition and engagement

Preferred Qualifications

Preferred experience leading product-led growth initiatives at another edtech company, demonstrating a clear understanding of the K-12 market and teacher needs

Benefits

• Access to the world’s leading medical experts for healthcare (pets included!). Discounts and resources to stay healthy: mind, body, and soul
• Almost all of our roles are fully remote - tech stipend included!
• Supplemental programs and time off to take care of your family and yourself
• Flexible PTO to recharge, including Sabbatical Leave
• Robust DEIB curriculum, Identity & Experience Groups (Affinity Groups + Employee Resource Group), Authentic & Transparent conversations with Executive Leadership Teams, and integration of DEIB lens across Talent lifecycle processes
• Holistic Learning & Development Programs that enable meaningful & inclusive experiences, programs that build future-focused competencies, cohort & community learning sessions that foster a sense of belonging, and individual development plans aligned with your personal and professional aspirations to turn goals into reality
• Incentive stock options