Event Marketing Manager

Summary

Join Ethisphere as their Event Marketing Manager and play a pivotal role in driving demand and achieving measurable business results through impactful event strategies. You will oversee the planning, execution, and management of virtual webinars, masterclasses, and conferences, focusing on lead generation, brand awareness, and revenue growth. Responsibilities include building and owning event marketing strategies, managing event execution and operations, ensuring exceptional attendee experiences, and analyzing event performance through data-driven insights. This role requires 2-3 years of B2B event management experience, proficiency in virtual event platforms, and strong project management skills. The ideal candidate will possess a strong understanding of the B2B buyer's journey and be a collaborative team player. Ethisphere offers competitive pay, monthly wellness and home office stipends, excellent benefits, and a 401k match.

Requirements

• 2-3 years of experience in B2B event management with demonstrated success in managing events in a hybrid setting
• Proficiency in virtual event platforms (Accelevents preferred)
• Strong knowledge of event KPIs and analyzing results
• Knowledge of Hubspot, Salesforce, and Canva
• Excellent project management skills, with the ability to manage multiple initiatives simultaneously
• Strong understanding of the B2B buyer’s journey, with the ability to craft messaging and event experiences tailored to different stages of the funnel
• Collaborative team player with a strong sense of ownership
• 15% travel required for live events

Responsibilities

• Lead the planning and execution of event marketing strategies that align with business goals, contribute to lead generation, pipeline growth, and help drive revenue growth
• Identify, schedule, and maintain virtual events calendar of virtual webinars, masterclasses, and conferences, ensuring alignment with lead generation and sales goals
• Manage the creation of event-related content, including promotional materials, social media kits, and post-event summaries
• Design and manage hybrid and virtual event portals to enhance the attendee experience and increase engagement
• Ensure seamless coordination of all event logistics and operations
• Coordinate internal resources and external vendors, materials, and event details
• Administer day-to-day event activities, including sponsorship management, vendor oversight, planning, registration, email communication, and invoicing
• Ensure smooth integration between event registration platforms, virtual event tools, HubSpot, and Salesforce to maintain accurate attendee data, communication, and lead tracking across the event lifecycle
• Manage tradeshow materials and ensure appropriate inventory levels and shipping logistics for events
• Project manage and execute sponsorship deliverables, experience, and reporting
• Coordinate pre-event communications and ensure smooth execution during and after the event
• Design and manage hybrid and virtual event portals that enhance attendee experiences and drive engagement
• Track and report on key event metrics such as registration numbers, lead generation, lead-to-customers ratio, conversions, attribution and ROI
• Analyze event data to inform strategies for improving impact, conversion, and pipeline growth
• Work with sales teams to follow up on leads, ensuring timely conversion between marketing and sales
• Coordinate with the marketing and content teams to reuse and repackage event content to maximize ROI

Benefits

• Competitive pay
• Monthly wellness and home office stipends
• Excellent benefits package with 1 fully-paid medical plan
• 3% employer match on 401(k)