Events Manager

Summary

Join Sprout Social's Marketing team as an Events Manager and collaborate with the Director of Events to create exceptional customer, prospect, and partner experiences. You will manage event budgets, logistics (venue, F&B, A/V, etc.), and vendor sourcing. Responsibilities include building brand visibility, fostering customer loyalty, and shaping events to increase brand awareness. The ideal candidate possesses extensive event strategy, management, and creative planning experience. Growth opportunities include integrating into the Events Team, driving event plans, and identifying process efficiencies. Sprout offers a comprehensive benefits program.

Requirements

• 7+ years of experience in event and/or experiential marketing
• Experience managing diverse event formats, including in-person and virtual (e.g., executive events, tradeshows, summits, proprietary events, advisory boards)
• Proven experience planning large-scale user conferences and third-party tradeshows
• Demonstrated creativity and a track record of delivering elevated, innovative event experiences
• Deep knowledge of pre-event acquisition and post-event follow-up strategies to maximize ROI

Responsibilities

• Report to and collaborate closely with the Director of Events to produce and execute outstanding experiences for customers, prospects, and partners
• Build and manage event budgets with precision
• Use your expertise in event strategy and vendor sourcing (including RFP processes) to manage logistics—venue, F&B, A/V, collateral, gear, speakers, travel, signage, shipping, décor, and more
• Build brand visibility and showcase Sprout’s culture through hosted, partner, and sponsored events
• Bring passion, excellent communication skills, and a sharp eye for detail to create experiences that surprise and delight attendees
• Shape events to increase brand awareness, foster customer loyalty, and strengthen connections with prospects and the broader social community

Preferred Qualifications

• Experience in B2B and/or SaaS environments
• Familiarity with Salesforce event ecosystems (Dreamforce, Connections, World Tours, etc.)
• Experience collaborating with remote and international teams
• Experience managing events with 750+ attendees
• Interest in leveraging AI in event strategy

Benefits

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
• High-quality and well-maintained equipment—your computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental well-being of our team
• Ongoing education and development opportunities via our Grow@Sprout program and employee-led diversity, equity and inclusion initiatives
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting
• Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter
• Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, and dismemberment insurance, and Modern Health (a wellness benefit)
• Employees are able to enroll in Sprout’s company’s 401k plan, in which Sprout will match 50% of your contributions up to 6% with a maximum contribution
• Sprout offers “Flexible Paid Time Off” and ten paid holidays