Channel Marketing Manager- Events

Summary

Join Highspring as the Channel Marketing Manager – Events and lead the strategic and executional event media efforts across Highspring and Vaco by Highspring brands. You will plan, execute, and optimize event marketing initiatives to drive brand visibility, lead generation, and customer engagement. This pivotal role involves managing the company's presence at industry events, developing multi-channel event promotion strategies, and leading internal employee engagement for events. You will partner with executives to support thought leadership and collaborate with various teams to drive demand generation. Responsibilities include overseeing event-related web pages, analyzing event performance metrics, and continuously improving program execution. The position requires a Bachelor’s Degree and 3+ years of experience in events marketing.

Requirements

• Bachelor’s Degree
• 3+ years of experience in events marketing, preferably in a professional services, B2B or talent solutions environment
• Proven track record managing both organic and paid event strategies and execution
• Deep understanding of social media platform best practices, algorithms, and audience engagement tactics
• Experience with employee advocacy platforms (e.g., DSMN8) and executive thought leadership
• Familiarity with WordPress, HubSpot, Sprout Social, and major ad platforms
• Strong writing and storytelling skills with the ability to tailor messages to different audiences
• Analytical mindset with the ability to pull insights from data and make recommendations
• Social Strategy Development – Ability to craft and execute comprehensive organic and paid social media strategies across multiple platforms
• Platform Expertise – Deep working knowledge of LinkedIn, Instagram, TikTok, X (Twitter), Meta (Facebook), and emerging platforms
• Content Planning & Creation – Strong editorial and visual eye with the ability to collaborate on or oversee the creation of compelling content
• Campaign Management – Experience running targeted paid campaigns with clear KPIs and conversion goals

Responsibilities

• Manages and optimizes the company’s presence at industry events, trade shows, webinars, and partner-hosted activations to ensure brand consistency, audience engagement, and alignment with broader marketing goals
• Develops and executes multi-channel event promotion strategies across email, digital, and partner platforms to drive awareness, registrations, and ROI
• Leads internal employee engagement for events by coordinating communications, promoting attendance, and enabling team members to represent the brand effectively
• Partners with executives to support thought leadership visibility at events through speaking opportunities, branded presentations, and personalized engagement strategies
• Oversees all aspects of channel marketing related to events, collaborating with sales, partnerships, and product marketing teams to drive demand generation and partner co-marketing
• Manages event-related web pages, content, and registration workflows to ensure alignment with campaign goals and seamless audience experience
• Analyzes event performance metrics and partner activation outcomes to inform future event strategies, report on impact, and continuously improve program execution

Preferred Qualifications

• Action Oriented- Embraces new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm
• Collaborative - Partners and connects with others to achieve shared goals or objectives, seeking input and inspiring others to value the same, building trust with each collaborative interaction
• Growth Mindset- Embraces challenges, seeks out inspiration in others, and is open to continuously improving and developing skills and business knowledge
• Learning Agility- Demonstrates courage and a willingness to learn by proactively accepting or requesting participation with unfamiliar tasks or projects
• Planning Forethought and Alignment- Plans and prioritizes work to meet commitments aligned with organizational goals
• Results Oriented- Consistently achieves results, even under tough circumstances
• Strategic Mindset- Looks from above to provide objective perspectives to represent strategies creating lasting business value

Benefits

• Multiple locations | Remote eligible with management approval
• The individual may also be eligible for a variety of bonus and financial incentives based on individual and company performance