Field Marketing Coordinator

Summary

Join Quantexa, a fast-growing big data analytics company, as a Marketing Coordinator for North America. You will be responsible for developing and executing marketing initiatives to drive demand generation and brand awareness. This role involves collaborating with various teams, managing marketing campaigns, and analyzing performance. The position is remote, preferably on the East Coast, with occasional travel. Quantexa offers a competitive compensation and benefits package, including a company bonus, 401k match, comprehensive benefits, and paid time off.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• Direct experience in field marketing, tradeshow and events management preferably in a B2B technology or software company
• Proven track record of developing and executing successful marketing campaigns
• Experience managing marketing budgets and measuring ROI
• Strong project management skills with the ability to handle multiple projects simultaneously
• Willingness to travel within the region as needed
• Experience with tools like SFDC, Hubspot, Showpad, Asana, Zoominfo
• Proactive and Self-Motivated: Able to take initiative and drive projects forward with minimal supervision
• Agile: Comfortable working in a fast-paced, ever-changing environment, and able to quickly adjust to new challenges and priorities
• Creative: Capable of thinking outside the box to develop innovative marketing strategies and solutions
• Analytical: Strong analytical skills to measure and interpret marketing data, providing actionable insights for improvement
• Excellent Communicator: Outstanding verbal and written communication skills, with the ability to convey complex technical information clearly and effectively
• Collaborative: A team player who can work effectively with cross-functional teams, including sales, alliances, product, and global marketing

Responsibilities

• Oversee and drive field and pipeline marketing across North America to support revenue objectives, partnering with Corporate Marketing, Partner Marketing, Digital, Demand, Product Marketing and Content teams
• Develop and execute comprehensive field marketing strategies and campaigns tailored to US and Canada
• Collaborate with sales teams to identify target markets, create demand generation programs, and support lead generation efforts
• Create integrated campaigns including ABM initiatives by aligning with business development reps, refining messaging to align with account needs, and optimizing targeting through BDR account mapping, resulting in more effective engagement with focus accounts
• Plan, organize, and execute regional events, webinars, trade shows, and other marketing activities to increase brand awareness and generate leads
• Coordinate localized content, including brochures, case studies, white papers, and digital marketing materials, to support regional marketing efforts
• Monitor and analyze marketing campaign performance, providing insights and recommendations for continuous improvement
• Manage the regional marketing budget, ensuring efficient allocation of resources and tracking ROI
• Establish and maintain relationships with key stakeholders, including internal customers, partners, and industry influencers
• Stay up-to-date with industry trends, market conditions, and competitor activities to inform marketing strategies
• Collaborate with the global marketing team to ensure alignment with overall company goals and messaging
• Drive effective marketing programs to support Enterprise – Tech sales – long terms sales

Benefits

• Competitive base and Company bonus
• 100% 401K match up to 5%
• Comprehensive benefits coverage, including mental health support, fitness reimbursements, and financial well-being
• Tax-advantageous benefits, such as commuter benefits, healthcare, and dependent care
• Competitive annual leave, parental leave, PTO, and observed holidays
• Well-being benefits, such as the Calm App and Wellbeing 1/2 days off
• Continuous Training and Development, including access to Udemy Business
• Work from Anywhere Scheme: Spend up to 2 months working outside of your country of employment over a rolling 12-month period
• Employee Referral Program
• Team Social Budget & Company-wide Socials