Senior Field Marketing Manager

Summary

Join Recorded Future as a Sr. Field Marketing Manager and develop and execute the marketing strategy for the LATAM region. Collaborate with sales leadership to exceed pipeline targets by implementing inbound and outbound demand generation programs. Monitor and report on campaign results, ensuring content alignment with corporate messaging. Work closely with partnership teams to cultivate relationships and manage vendors. The role requires strong communication, analytical, and project management skills. Recorded Future offers a dynamic work environment with a global team of intelligence professionals.

Requirements

• 5+ years experience in field or similar marketing role, cybersecurity experience preferred
• Proven ability to plan and execute strategic campaigns
• Strong communication skills, able to build and maintain relationships
• Self motivated, proactive thinker
• Strong team player, with the ability to work with multiple stakeholders
• Demonstrated analytical, organizational, negotiation, and project management skills
• Willing to travel (~20 - 30%)

Responsibilities

• Set regional field marketing strategy in partnership with sales and channel teams
• Create demand through various marketing tactics including integrated campaigns, conferences and local events, account-based marketing (ABM) programs, industry-specific campaigns, joint channel and tech alliance marketing activities, and more
• Monitor and report on campaign results and effectiveness, including ROI, and recommend changes as needed
• Collaborate and optimize communication with with Corporate/Product Marketing and Demand Generation on successful strategies for increasing event participation, revenue growth, and community awareness
• Ensure that content is aligned with corporate go-to-market messaging and positioning
• Work closely with partnership teams to identify and cultivate partner relationships
• Execute on general event logistics as needed (venue search, marketing invites, staffing, onsite coordination, etc.)
• Manage prospect lists between the company's CRM and marketing automation databases and vendors' progress (export and import)
• Manage vendors assisting with demand generation such as content syndication groups, graphic designers, fulfillment agencies
• Coordinate initiatives across internal teams and vendors
• Provide regional assistance to marketing initiatives as required
• Provide feedback to relevant stakeholders based on sales and prospect feedback

Preferred Qualifications

SFDC, HubSpot knowledge a plus